# Branded Snack-Themed Giveaways Yasso Introduces the Snack-It Racket for National Snack Day By Grace Mahas | Published 2023-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snackit-racket References: [instagram](https://www.instagram.com/yasso/?hl=en)  According to a recent survey, more than half of Americans (56%) have lied about having snacks just so they don't have to share, and 41% have even gotten into arguments over who gets the last snack. When it comes to snacking, healthy options that actually taste good are always worth celebrating. In fact, 91% of Americans reward themselves with a [healthy snack after a workout](https://www.trendhunter.com/trends/cherry-minis), and the folks at Yasso saw an opportunity to inspire snackers to reach for a delicious [frozen Greek yogurt bar](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt) after their workout. To celebrate National Snack Day, Yasso is encouraging players to post themselves crushing it on the court while enjoying their snacks, tagging @Yasso and #SnackItRacket on Instagram. Those who do may receive their own Yasso Snack-It Racket kit, complete with two [pickleball paddles](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda-pickleball) inspired by Yasso's mint chocolate chip bars, and a year's supply of Yasso frozen snacks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 94% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Health Snacks:** There is a growing demand for healthier snack options that taste good. - **Branded Giveaways:** Companies can leverage branded giveaways to increase brand recognition and social media engagement. - **Social Media Marketing:** Social media can be utilized as a cost-effective way to promote brands and generate consumer engagement. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has an opportunity to innovate healthier, delicious snack options. - **Marketing and Advertising:** The marketing and advertising industry can develop creative campaign ideas that utilize social media and branded giveaways. - **Fitness and Wellness:** The fitness and wellness industry can partner with food and beverage brands to promote healthy snacking options for post-workout rewards. ## Related on Trend Hunter - [Stress-Relieving Snack Booths](https://www.trendhunter.com/trends/i-scream-for-yasso.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Freezer Clean-Out Campaigns](https://www.trendhunter.com/trends/handle-your-freezer.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Blended Donut Ice Creams](https://www.trendhunter.com/trends/yonutz-smashed-ice-cream.md) - [Textural Frozen Yogurt Bites](https://www.trendhunter.com/trends/yasso-fudge-poppables.md) - [Charitable Limited-Edition Snack Initiatives](https://www.trendhunter.com/trends/snackgiving-campaign.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Poppable Greek Yogurt Bites](https://www.trendhunter.com/trends/greek-yogurt-bite.md)