# Resealable Snacking Marshmallows Jet-Puffed's Snack-Size Marshmallows Stay Soft and Fluffy By Laura McQuarrie | Published 2021-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snacking-marshmallows References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18345-kraft-heinz-launches-snackable-jet-puffed-marshmallows) Jet-Puffed is introducing a new line of snacking marshmallows packaged in standing resealable pouches to support everyday snacking. The Jet-Puffed regular, mini and strawberry-flavored marshmallows help to make snacking occasions more convenient and prevent marshmallows from going stale. The berry-flavored variety, in particular, is a standout, thanks to the colorful swirls that appear on the Strawberry Joy marshmallow treats. Allison Kelly, associate director at [Kraft Heinz](https://www.trendhunter.com/trends/jetpuffed-taste-beauty), says that the product and [resealable packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) helps to "answering a consumer desire for more snackable marshmallows," all the while helping to keep the marshmallows easy to store, soft and fluffy. While marshmallows are often purchased for [eating around the campfire](https://www.trendhunter.com/trends/carvel-2) or stirred into a cup of hot chocolate, these packaging designs help to support other occasions. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Resealable Snacking Packaging:** Opportunity to innovate packaging design to support everyday snacking needs. - **Flavored Marshmallows:** Potential to introduce unique and innovative flavors for snacking occasions. - **Convenience Snacking:** Creating functional snacking products that satisfy consumer desire for on-the-go options. ### Industries Being Reshaped - **Food Packaging Industry:** Opportunity to create functional and convenient packaging options for snackable food products. - **Confectionery Industry:** Potential to create new flavors and innovative products for snacking occasions. - **Convenience Store Industry:** Opportunity to offer a wider range of snacking options that can be easily consumed on-the-go. ## Related on Trend Hunter - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Valentine's-Themed Marshmallow Bags](https://www.trendhunter.com/trends/jet-puffed-1.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md)