# Snack Your Cramps Away SmartChocolate PMS Chocolate By Bianca | Published 2007-08-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/snack-your-cramps-away-smartchocolate-pms-chocolate References: [jamiesonvitamins](http://jamiesonvitamins.com/) Bloated, crampy, irritable... fiending chocolate? Your prayers have been answered! Now you can feel justified in your indulgence next time you're PMSing and you're overcome by that chocolate hankering. There must be a woman behind Jamieson Vitamins. Their new [PMS Support bar](https://www.trendhunter.com/trends/bish) combines the delicious taste of cocoa with its PMS-reducing botanicals, and is only 70 calories! The [chocolaty goodness](https://www.trendhunter.com/trends/zen-x) soothe the physical and emotional discomforts that come with your monthly period, relieving everything from [cramps, bloating, irritability, stress and anxiety](https://www.trendhunter.com/trends/cycle-care-gummies). White willow bark, milk peptide, artichoke and chasteberry are a much more natural alternative to non-prescription pain relievers. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Pms-relief Chocolate:** Opportunity for confectionery and health industries to create more products that combine the benefits of chocolate and botanicals for PMS relief. - **Natural Pain Relief:** Opportunity for alternative medicine and wellness industries to create non-prescription pain relievers using natural ingredients like white willow bark and milk peptide found in PMS Support bar. - **Functional Snacks:** Opportunity for food and snack industries to create more functional snacks that serve a purpose beyond satisfying hunger, like the PMS Support bar that indulges chocolate cravings and relieves PMS symptoms. ### Where This Applies - **Confectionery:** The confectionery industry can explore the creation of more PMS-relief chocolate products. - **Health and Wellness:** The health and wellness industry can create natural pain relievers using botanicals found in PMS Support bar as alternatives to non-prescription pain relievers. - **Food and Snack:** The food and snack industry can create more functional snacks that serve a purpose beyond satisfying hunger, like the PMS Support bar, which indulges chocolate cravings and relieves PMS symptoms. ## Related on Trend Hunter - [Menstruation Support Snack Bars](https://www.trendhunter.com/trends/the-pms-bar.md) - [Hormone Support Gummies](https://www.trendhunter.com/trends/hormone-support-gummies.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/sos-pms-gummies.md) - [Pain Relief Chocolates](https://www.trendhunter.com/trends/the-functional-chocolate-company.md) - [PMS Relief Gummies](https://www.trendhunter.com/trends/pms-relief-gummies.md) - [Mood Management Bars](https://www.trendhunter.com/trends/mood-bars.md) - [PMS-Supporting Supplements](https://www.trendhunter.com/trends/pms-supplement.md) - [Multi-Symptom PMS Medications](https://www.trendhunter.com/trends/o-positiv-flo-pms-complete.md) - [Fruity Hormone-Normalizing Gummies](https://www.trendhunter.com/trends/suku-vitamins-pms.md)