# Tweet-Activated Snack Machines Walkers' Snack Vending Machine Trades Tweets for Potato Chips By Laura McQuarrie | Published 2014-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-vending-machine References: [prexamples](http://prexamples.com/2014/08/walkers-launch-the-first-ever-twitter-vending-machine-on-the-streets-of-london/) & [twitter](https://twitter.com/Walkers_busstop) Walkers (known as Lay's in the US) combined a [snack vending machine](https://www.trendhunter.com/trends/jaffa-cakes-installation) with a bus stop and [Twitter](https://www.trendhunter.com/trends/heart-shaped-crisp). The result? An interactive bus advertisement that dispenses a bag of potato chips when you sent it a tweet. The unique vending machine was introduced as part of the Walkers 'Do Us a Flavor' promotion, which aims to narrow down the six finalists. In the running this year in the UK are flavors like: Steak Fajita, Chicken Curry, Pulled Pork in Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup. The @Walkers_busstop will dispense 260 chip bags daily, encouraging the public to try out these [unusual potato chip flavors](https://www.trendhunter.com/trends/lays-chips-flavors) and vote for the best ones online. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** The integration of social media platforms into vending machines presents an opportunity for brands to engage with consumers in a unique and interactive way. - **Crowdsourced Product Development:** Using social media to gather votes and feedback on potential product flavors or variations opens up the possibility for companies to involve consumers in the decision-making process and create products that resonate with their target audience. - **Experiential Marketing:** Combining traditional advertising mediums, such as bus stops, with interactive elements like tweet-activated vending machines, allows brands to create memorable experiences that leave a lasting impression on consumers. ### Where This Applies - **Food and Beverage:** The integration of social media and vending machines in the food and beverage industry provides an opportunity for companies to revolutionize the way snacks are marketed and consumed. - **Advertising and Marketing:** The convergence of digital platforms and traditional advertising methods opens up new avenues for advertisers and marketers to reach and engage with their target audience. - **Consumer Goods:** By incorporating social media into product development and promotional activities, consumer goods companies can gain valuable insights and create products that resonate with their customers. ## Related on Trend Hunter - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-and-heinz.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-chips.md) - [Savory Americana Snack Flavors](https://www.trendhunter.com/trends/walkers-smokin-bbq-sauce.md) - [Permissible Snack Brand Campaigns](https://www.trendhunter.com/trends/walkers-campaign.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Extra-Spicy Crisp Flavors](https://www.trendhunter.com/trends/walkers-extra-flamin-hot.md) - [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md)