# Snack-Ready Wafer Cookies Voortman Snack Size Wafers Come in Two Flavors By Michael Hemsworth | Published 2024-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-size-wafers References: [snackandbakery](https://www.snackandbakery.com/articles/112035-voortman-bakery-launches-snack-size-wafers) & [voortman](https://voortman.com/?lang=enc)  [Voortman](https://www.trendhunter.com/trends/autumn-wafers) Snack Size Wafers are making their way to retailers in the US as a new option for consumers to try out this fall as a delicious treat that's ready for enjoyment out of the house. The product consists of the brand's two most popular flavors -- Vanilla and Chocolate -- and includes six wafers in each 2.4-ounce pack. The snack wafers feature the classic, crispy texture of the original with their waffle-style cookies sandwiched with their respectively flavored cremes to give them an additional burst of sweetness and creaminess. Voortman Snack Size Wafers are making their way now to [Albertsons](https://www.trendhunter.com/trends/whisps-popped) and [Walmart](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies), and respond to changing consumer preferences around indulgence and snacking as they seek out portioned ways to enjoy their favorite foods. Image Credit: Voortman ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 78% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portion-controlled Snacking:** Smaller, easy-to-carry portions address consumer desires for controlled indulgence while on the go. - **Flavor Variety:** Offering multiple flavor options in a single product line satisfies diverse consumer tastes and preferences. - **Convenience Packaging:** Packaging designed for out-of-home consumption meets the modern demand for snacks that complement a busy lifestyle. ### Industries Being Reshaped - **Food and Beverage:** Innovative snack formats provide opportunities for growth by catering to evolving consumer snacking habits. - **Retail:** Convenient packaging and popular flavors can drive in-store and online sales, capitalizing on impulse buys. - **Packaging:** Developing consumer-friendly packaging solutions that enhance the snacking experience presents new market possibilities. ## Related on Trend Hunter - [Autumnal Wafer Snack Cookies](https://www.trendhunter.com/trends/autumn-wafers.md) - [Airy Sugar-Free Snack Wafers](https://www.trendhunter.com/trends/zero-sugar-mini-wafers.md) - [Limited-Edition Fruit-Flavored Wafers](https://www.trendhunter.com/trends/fruitflavored-wafers.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/wafers-and-cookies.md) - [On-the-Go Dark Chocolate Wafers](https://www.trendhunter.com/trends/classic-dark-chocolate-wafers.md) - [Apple Pie Wafer Cookies](https://www.trendhunter.com/trends/voortman-apple-pie-wafers.md) - [Chocolatey Portion-Controlled Wafers](https://www.trendhunter.com/trends/loacker-tortina-mini.md) - [Bite-Sized Sugar-Free Cookies](https://www.trendhunter.com/trends/voortman.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md)