# Edible Promotional Homes This Snack Promotion Gives Fans a Chance to Stay in a $12 Million Home By Laura McQuarrie | Published 2016-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-promotion References: [adage](http://adage.com/article/cmo-strategy/chobani-offers-unique-home-move-dairy-aisle/304553/) & [chobanimezehome](https://www.chobanimezehome.com/pages/over.php) [Chobani](https://www.trendhunter.com/trends/chobani-yogurt-products) is first and foremost known for its flavorful assortment of Greek yogurt products, but the brand is looking to be thought of as a producer of more than just yogurt with an extravagant new snack promotion. Chobani recently launched a range of Meze dips, which are set to be sold in the deli section of stores, marking the new product as a significant departure from previous offerings. In order to create a lot of excitement around its Meze dips, Chobani created what it calls the "world's first edible home" and is giving one lucky winner and their friends the chance to stay at the multi-million dollar house for a weekend. The $12 million three-storey 'Chobani Meze Home' in Chelsea will feature indoor gardens, a living wall made from vegetables, chandeliers made from herbs and greens, as well as plenty of fresh [Chobani products](https://www.trendhunter.com/trends/chobani-seasonal-products) to sample. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Promotions:** Companies can leverage edible promotions, like Chobani's 'Meze home,' to generate buzz and attract customers. - **Diversification of Product Offerings:** Companies, like Chobani, can increase revenue by diversifying their product offerings and creating new lines of products. - **Unique Brand Promotions:** Companies can stand out by creating unique brand promotions, like Chobani's 'Meze home,' that engage customers and generate buzz. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can create unique, edible brand promotions to generate buzz and attract customers. - **Hospitality:** Hotels and hospitality companies can leverage unique promotions, like Chobani's 'Meze home,' to increase bookings and attract customers. - **Marketing and Advertising:** Marketing and advertising agencies can help companies create unique, attention-grabbing brand promotions, like the 'Meze home,' to enhance their reputation and revenue. ## Related on Trend Hunter - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Plant-Based Yogurt Travel Promotions](https://www.trendhunter.com/trends/biome-onpack-promotion.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Dessert-Inspired Yogurt Dips](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Clustered Honeycomb Snacks](https://www.trendhunter.com/trends/honeycomb-and-chocolate.md) - [Oatmilk Racing Metaverse Experiences](https://www.trendhunter.com/trends/chobani-oatmilk-cosmic-race.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)