# Playful Snack Blocks Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids By Laura McQuarrie | Published 2015-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/snack-packaging-concept References: [behance.net](https://www.behance.net/gallery/22678795/BOOMASH-Sustainable-snacks-packaging-for-kids) & [behance.net](http://www.behance.net/varvara_komarova) To encourage kids to play and become more mindful of the effect wasteful packaging has on the environment, Varvara Komarova developed this fun snack packaging concept. Named, 'BOOMASH,' the snack cartons take the forms of cubes, triangles and geometric spheres that have interlocking sides. Filled with dried fruit snacks, once the cartons are empty, kids are able to take them apart and begin creating imaginative building block structures from the packaging components. Each of the pieces are able to interlock with one another, so with more snacking, kids also get more toys. In addition to promoting creative play, the BOOMASH packaging also manages to instill ideas in kids like healthy eating and giving items a second life as something entirely new. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Developing packaging concepts that promote sustainability and encourage kids to become more mindful of wasteful packaging, like BOOMASH by Varvara Komarova. - **Interactive Packaging:** Creating snack packaging concepts that double as toys, like BOOMASH by Varvara Komarova, to engage and entertain kids. - **Creative Play:** Designing packaging that encourages imaginative play and allows kids to build structures from the packaging components, like BOOMASH by Varvara Komarova. ### Sectors Adopting This - **Food Packaging:** Incorporating innovative and interactive packaging concepts, like BOOMASH by Varvara Komarova, to attract and engage young consumers in the food industry. - **Toy Manufacturing:** Partnering with snack companies to create packaging concepts like BOOMASH by Varvara Komarova that can be repurposed as toys, expanding the product offerings and capturing the attention of kids. - **Sustainable Design:** Exploring eco-friendly packaging solutions, such as BOOMASH by Varvara Komarova, that promote environmental consciousness and encourage recycling. ## Related on Trend Hunter - [Buildable Gummy Blocks](https://www.trendhunter.com/trends/amos-4d-gummy-blocks.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Contact-Free Grip Snack Boxes](https://www.trendhunter.com/trends/monchi-snack-box.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Snack-Themed Textbooks](https://www.trendhunter.com/trends/fundamental-textbooks.md)