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# Confectionery Snack Mixes
Nestle's Snack Mix Packs are Inspired by Its Chocolate Candy Brands

By Laura McQuarrie | Published 2017-05-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/snack-mixes
References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/05/New-products-at-Sweets-Snacks/4.aspx?TipID=3) & [nestleusa](http://www.nestleusa.com/brands/chocolate)

There are plenty of snack mixes that can be store-bought or quickly put together in one's home kitchen, but consumers with a sweet tooth will be especially interested in getting their hands on [Nestle's](https://www.trendhunter.com/trends/kitchen-sink-morsels) Snack Mix.

At this year's Sweets & Snacks Expo, Nestle introduced its Buncha Crunch Snack Mix and the Raisinets Snack Mix, each of which offers a deconstructed take on some of its [signature chocolate candy products](https://www.trendhunter.com/trends/nestl-confectionery). Both sweet and salty snack mixes boast the addition of dry-roasted peanuts and a few additional treats to add flavor, texture and satiety.

This format of offering many different kinds of snacks in a single bag or box is becoming widespread across the snack industry, as many brands know that consumers desire to diversify what they eat as much as possible.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 12% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Deconstructed Snack Mixes:** Disruptive innovation opportunity: Create snack mixes inspired by favorite candy brands, offering a unique twist on traditional flavors.
- **Sweet-salty Combinations:** Disruptive innovation opportunity: Develop snack mixes that combine the flavors of sweet and salty to appeal to diverse consumer tastes.
- **Convenience Packaging:** Disruptive innovation opportunity: Design convenient packaging that allows consumers to enjoy a variety of snacks in one single bag or box.

### Sectors Adopting This

- **Snack Food Industry:** Disruptive innovation opportunity: Transform the snack food industry by offering unique, deconstructed snack mixes that cater to specific consumer preferences.
- **Confectionery Industry:** Disruptive innovation opportunity: Revolutionize the confectionery industry by creating snack mixes inspired by popular chocolate candy brands, providing a new way to enjoy familiar flavors.
- **Packaging Industry:** Disruptive innovation opportunity: Drive innovation in the packaging industry by creating convenient and eco-friendly packaging solutions for snack mixes that enhance consumer experience.

## Related on Trend Hunter

- [Candy-Infused Trail Mixes](https://www.trendhunter.com/trends/kars-nuts-and-mms.md)
- [Salty Cereal Snack Mixes](https://www.trendhunter.com/trends/chex-mix-sweet-salty.md)
- [Multi-Sensorial Seasonal Snacks](https://www.trendhunter.com/trends/munch-mix.md)
- [Salty Chocolate Snack Clusters](https://www.trendhunter.com/trends/snacky-clusters.md)
- [Salty-Sweet Snack Clusters](https://www.trendhunter.com/trends/chunk-nibbles.md)
- [Seasonally Packaged Snack Mixes](https://www.trendhunter.com/trends/chex-toffee-cookie-crunch-mix.md)
- [Nutrient-Dense Snack Mixes](https://www.trendhunter.com/trends/second-nature-snacks-smart-mix.md)
- [Liqueur-Flavored Snack Mixes](https://www.trendhunter.com/trends/baileys-chocolate-nut-mix.md)
- [Multisensorial Spiced Snacks](https://www.trendhunter.com/trends/indian-snack-mixes.md)
