# Gourmet S'more Kits This Upscale Campfire Snack Kit Features Fresh Crackers & Vanilla Marshmallows By Ady Floyd | Published 2015-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/snack-kit References: [thedieline](http://www.thedieline.com/blog/2015/8/17/fiasco-gelato-smores-kit) & [fiascogelatoshop](http://www.fiascogelatoshop.com/work) Fiasco Gelato created a line of elegantly packaged [campfire snack kits](https://www.trendhunter.com/trends/hello-fresh-1) that add a gourmet twist to the sweet summer treat. The kits are comprised of freshly baked graham crackers, Cococo Chocolatiers' milk chocolate squares and Fiasco's house-made vanilla bean marshmallows. In addition, the snack kit includes high-end bamboo sticks that are ideal for roasting the marshmallows. The vanilla bean marshmallows provide consumers with a uniquely flavored gooey treat that sets this kit apart for traditional s'mores. In order to present the kit as the elegant treat that it is, designer Marc Rimmer created a beautiful box package. The boxes are tan-colored with a black outlined scene of a cozy town. The box features the brand's name and a wrap-around label that presents the name of the kit, the ingredients and the nutritional information. The original kit uses a light blue label, while the gluten-free version uses a green label. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Campfire Snacks:** The demand for upscale campfire snack kits is rising, creating an opportunity for innovative snack makers to create new, gourmet variations on classic treats. - **Creative Packaging for Snack Kits:** Developing unique and elegantly designed packaging options can set snack kits apart from competitors and appeal to customers who value aesthetics and presentation. - **Flavored Marshmallows:** Creating unique and delicious flavored marshmallows can provide a disruptive innovation opportunity for snack businesses looking to differentiate themselves from traditional s'more kits. ### Sectors Adopting This - **Gourmet Food and Snacks:** The rise in demand for gourmet campfire snack kits presents a lucrative opportunity for gourmet food and snack makers to create new and unique products. - **Packaging and Design:** The trend towards creative and unique packaging design for snack kits presents opportunities for packaging and design companies to expand into the food industry. - **Marshmallow Manufacturing:** Creating flavored marshmallows that can be used in upscale snack kits can provide an opportunity for specialized marshmallow manufacturers to enter the gourmet food market. ## Related on Trend Hunter - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Allergen-Free S’mores Kits](https://www.trendhunter.com/trends/summer-smores-kit.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [S'mores Parfait Bars](https://www.trendhunter.com/trends/parfait-bars.md)