# Drinkable Potato Chips Koike-Ya Debuts a Snack Innovation That Keeps Your Hands Grease-Free By Kalin Ned | Published 2019-02-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/snack-innovation References: [designtaxi](https://designtaxi.com/news/403462/Japan-Debuts-Drinkable-Potato-Chips-To-Keep-Phones-Free-Of-Grease-Crumbs/) & [wsj](https://www.wsj.com/articles/are-greasy-snacks-smearing-your-phone-japan-has-found-a-solution-11549217201?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Koike-ya is a Tokyo-based brand that has captured the attention of the Wallstreet Journal with a surprising snack innovation. Digital cultures have fundamentally changed a lot of aspects of human behavior. As smartphone screens have become a permanent extension for on-the-go individuals, brands are looking to revolutionize products to fit the demands of the lifestyle. Koike-ya saw potential with a fan-favorite snack — [potato chips](https://www.trendhunter.com/trends/folded-potato-chips). Recognizing that tech-savvy nations cannot enjoy the popular snack without greasing up the screen of smart devices, the Japanese company sought out to find a viable solution. The snack innovation is dubbed 'One Hand Chips' and its contents come pre-mashed, rendering the treat drinkable. Koike-ya's product definitely carries immense comfort value for urban dwellers on-the-go. Photo Credits: [Koike-Ya](https://twitter.com/koikeya_cp) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Drinkable Snacks:** Snack companies can explore the trend of drinkable snacks to cater to the on-the-go lifestyle. - **Screen-friendly Snacks:** Snack companies can create screen-friendly snacks to solve the problem of greasy screens caused by traditional snacks. - **Tech-inspired Snacks:** Snack companies can take inspiration from technology to create innovative snack products that cater to the digital age. ### Industries Being Reshaped - **Snack:** The snack industry can disrupt traditional snacking habits by exploring the trend of drinkable, screen-friendly, and tech-inspired snacks. - **Tech:** The tech industry can partner with snack companies to create solutions for on-the-go individuals who want to snack without damaging their devices. - **Convenience:** The convenience store industry can capitalize on the trend of drinkable snacks to offer customers a wide variety of on-the-go options. ## Related on Trend Hunter - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Post-Snacking Fingertip Washers](https://www.trendhunter.com/trends/lays-fingertip-washing-machine.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Lifestyle-Conscious Snack Chips](https://www.trendhunter.com/trends/proper-crisps.md)