# Caffeinated Bakeries ‘A Snack in the Face' Specializes in Caffeine-Filled Confections By Michael Hines | Published 2010-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-in-the-face References: [foxnews](http://www.foxnews.com/health/2010/09/21/pharmaceutical-grade-caffeine-brownies-really-pack-punch/) & [asnackintheface](http://www.asnackintheface.com/) Residents of Ames, Iowa can now choose between a morning cup of coffee or a brownie to wake them up. 'A Snack in the Face' is a bakery that serves [caffeinated baked goods](https://www.trendhunter.com/trends/shipley) for breakfast. A Snack in the Face has a brownie on the menu that contains a whopping [200 milligrams of pharmaceutical-grade caffeine](https://www.trendhunter.com/trends/control-freak-coffee). Check out the links to your left to read the whole story or to visit the bakery's website. [Starbucks](https://www.trendhunter.com/trends/starbucks-baked-goods) better watch its back. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Caffeinated Food and Beverages:** Innovative food and beverage companies can create new products that offer consumers a caffeine boost to start their day. - **Functional Foods:** Businesses can explore the development of functional foods that combine benefits of regular food with added caffeine to enhance focus, mood, and energy. - **Alternative Breakfast Options:** Businesses can offer alternative breakfast options that include caffeine as an ingredient, giving consumers more choice and variety in their morning routines. ### Where This Applies - **Food and Beverage Industry:** Players in the food and beverage industry can expand their product lines and offer consumers more options with innovative caffeinated food and beverage products. - **Bakery Industry:** Bakeries can innovate and differentiate themselves from competitors by offering a unique selection of caffeinated baked goods as part of their product offerings. - **Coffee Industry:** Cafes and coffee shops can expand their offerings beyond just traditional coffee by adding caffeine-infused baked goods to their menus. ## Related on Trend Hunter - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Energy-Boosting Caffeinated Chips](https://www.trendhunter.com/trends/caffeinated-chips.md) - [Indulgent Caffeinated Snacks](https://www.trendhunter.com/trends/caffeinated-snacks1.md) - [Snackable Caffeinated Donuts](https://www.trendhunter.com/trends/hostess-boost-jumbo-donettes.md) - [Ready-to-Drink Brownie Lattes](https://www.trendhunter.com/trends/caffe-latte-hazenut-brownie.md) - [Caffeinated Chocolate Bites](https://www.trendhunter.com/trends/awake-chocolate.md) - [Snack Cake-Flavored Lattes](https://www.trendhunter.com/trends/hostess.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/dark-chocolate-espresso-battle-bar.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md)