# Prepackaged Deep-Fried Snack Cakes The Hostess Deep-Fried Twinkies will Retail at Walmart By Michael Hemsworth | Published 2016-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-cakes References: [thatsnerdalicious](http://www.thatsnerdalicious.com/groceries/deep-fried-twinkies-at-walmart/) Getting your hand on one of the [deep-fries snack cakes](https://www.trendhunter.com/trends/flipz-state-fair) used to mean hitting up a country fair, but the Hostess Deep-Fried Twinkies are set to hit shelves to the delight of consumers everywhere. While the original Twinkie is sold ready-made, the Hostess Deep-Fried Twinkies are set to be sold frozen and require those who buy them to bake them in the oven. The additional step required to enjoy the Hostess Deep-Fried Twinkies allows the snack cakes to be a more specialized product that requires a bit more work to enjoy. This rebels against the traditional recipes used in the [prepackaged food market](https://www.trendhunter.com/trends/old-fashioned-donuts) that focuses on convenience. However, with foodie culture showing little sign of slowing down the Hostess Deep-Fried Twinkies could prove to be a hit with those craving the [carnival confection](https://www.trendhunter.com/trends/carnival-fun-cake-fries). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Specialized Prepackaged Snack Cakes:** The Hostess Deep-Fried Twinkies introduce an additional step for consumers, offering a more specialized product in the prepackaged food market. - **Convenience Vs. Experience:** The Hostess Deep-Fried Twinkies challenge the convenience-focused approach of prepackaged food, providing consumers with an experiential baking process. - **Catering to Foodie Culture:** The Hostess Deep-Fried Twinkies tap into the growing demand for unique and indulgent snacks, catering to the preferences of food enthusiasts. ### Where This Applies - **Frozen Food Retail:** The introduction of Hostess Deep-Fried Twinkies provides an opportunity for frozen food retailers to expand their product offerings with innovative and specialized snack cakes. - **Convenience Food Manufacturing:** Convenience food manufacturers can explore the production of prepackaged snack cakes that offer a more experiential and engaging consumer experience, following the example of Hostess Deep-Fried Twinkies. - **Food Truck and Fair Vendors:** Food truck and fair vendors can take inspiration from the success of Hostess Deep-Fried Twinkies and explore new deep-fried snack cake creations to attract customers seeking unique and indulgent treats. ## Related on Trend Hunter - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Remixed Mashup Snack Cakes](https://www.trendhunter.com/trends/ding-dongs-x-twinkies-mashups.md) - [Prepackaged Cafe-Inspired Snack Cakes](https://www.trendhunter.com/trends/hostess-products.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md) - [Cryptocurrency-Inspired Snack Cakes](https://www.trendhunter.com/trends/twinkcoin-snack-cakes.md) - [Tropically Inspired Snack Cakes](https://www.trendhunter.com/trends/tropical-blast-twinkies.md) - [Poppable Snack Cake Bites](https://www.trendhunter.com/trends/hostess-bouncers.md)