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# Caviar-Covered Snacks
This Odd Twinkie Combines Pricey Ingredients with a Classic Snack Cake

By Katherine Pendrill | Published 2015-06-29 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/snack-cake
References: [bustle](http://www.bustle.com/articles/92896-this-caviar-covered-twinkie-might-be-the-fanciest-twinkie-out-there-plus-more-lowbrow-highbrow-treats-to-try) & [chickencharlies](http://www.chickencharlies.com)

This caviar-covered snack cake may be the fanciest Twinkie dish ever concocted. The unusual creation combines the classic Hostess snack cake with a topping of salty fish eggs. The result is a dish that is both extremely salty and sickeningly sweet.

Chicken Charlie’s produced the caviar-covered Twinkie as part of its new menu for the Orange County fair. The restaurant is already well known for its willingness to deep fry everything from lobster tails to Pop Tarts and even balls of Kool Aid. However, the addition of the caviar-covered Twinkie has certainly set a new standard for unusual food creations.

While these caviar-covered snack cakes may not be for everyone, people have been buzzing about the strange combination for some time now. For those who are interested in trying the sweet and salty treat, be prepared to shell out a whopping $125.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 33% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Gourmet Junk Food:** There's potential for disruptive innovation in the creation of high-end, indulgent versions of classic snack foods.
- **Fusion Cuisine:** The combination of unexpected ingredients, such as caviar and snack cakes, can lead to disruptive innovation in the culinary world.
- **Unconventional Food Pairings:** Experimenting with unconventional flavors and textures can bring about disruptive innovation in the food industry.

### Who This Affects Most

- **Fast Food:** Fast food chains have the opportunity to introduce unique and high-priced gourmet items to appeal to a more discerning customer base.
- **Food Trucks:** Food truck owners can experiment with fusion cuisine and unconventional food pairings to stand out in the competitive street food market.
- **Gourmet Food Market:** Companies in the gourmet food market can explore unconventional flavor combinations and packaged gourmet junk food to attract adventurous consumers.

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