# Colorful Snack Bar Packaging B&B Studio Outfits Snack Brand Pop with a Playfully Modern Aesthetic By Kalin Ned | Published 2019-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/snack-bar-packaging1 References: [bandb-studio](https://www.bandb-studio.co.uk/) & [powerofpeanuts](https://www.powerofpeanuts.com/) A colorful and poppy snack bar packaging can go a long way in ensuring that the product stands out on the shelf to consumers. Confectionary brand [POP](https://www.trendhunter.com/trends/pbj-pop) taps creative agency B&B Studio for a design identity that does just that. With a motto that advocates for the 'Power Of Peanuts,' the brand offers treats that are infused with the nut. B&B Studio was tasked with creating accessible and attention-captivating snack bar packaging for the company's launch in the United Kingdom. POP's product is a range of [peanut-based bars](https://www.trendhunter.com/trends/thats-nuts) that come in three flavors, including Peanut Butter and Dark Chocolate, Coconut, and Risin and Dark Chocolate. B&B Studio's work is definitely poppy, with an unmistakable visual identity. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Colorful Packaging:** The trend of colorful packaging can capture consumers' attention and make products stand out on the shelf. - **Playful Aesthetics:** The trend of using playful aesthetics in packaging design can create a modern and youthful brand image. - **Nut-infused Products:** The trend of incorporating nuts into snack bar products offers unique flavor profiles and potential health benefits. ### Where This Applies - **Confectionary:** The confectionary industry can leverage colorful snack bar packaging to differentiate their products and appeal to a broader audience. - **Packaging Design:** The packaging design industry can explore innovative and playful approaches to help brands create visually striking and memorable packaging. - **Healthy Snacks:** The healthy snack industry can capitalize on the trend of nut-infused products to offer consumers flavorful and nutritious alternatives. ## Related on Trend Hunter - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Eye-Catching Value Crisp Branding](https://www.trendhunter.com/trends/discos-snacks.md) - [Flavor-Packed Nut Snacks](https://www.trendhunter.com/trends/pop-sol.md) - [Savory Bear-Shaped Potato Snacks](https://www.trendhunter.com/trends/pombear-snacks.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)