# Paper-Packaged Popped Snacks Snack A Jacks Multipacks are Ditching Virgin Plastic Material By Michael Hemsworth | Published 2024-04-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/snack-a-jacks-multipacks References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/52189/walkers-introduces-paper-multibag-packaging-for-snack-a-jacks/) & [walkers](https://www.walkers.co.uk/)  The [Snack A Jacks](https://www.trendhunter.com/trends/walkers-baked) multipacks have received a packaging overhaul by [Walkers](https://www.trendhunter.com/trends/walkers-baked-multipacks) in the UK as part of the brand's commitment to reducing its use of virgin plastic materials. The [new paper outer bag packaging](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper) will see the amount of virgin plastic used decreased by 65 tonnes each year and is also suitable for being recycled from home. The packaging format will be making its way to the market next month across the brand's entire lineup of flavors including Sour Cream & Chive, Salt & Vinegar and BBQ. Marketing Manager Hannah Freeman commented on the updated Snack A Jacks multipacks packaging saying, "As the UK’s favourite rice cake brand, we’re proud to be introducing even more reasons to love our delicious snacks. Easily recycled with your usual household paper recycling, these new outer packs can be disposed of thoughtfully with little fuss. We hope our devoted fans of Snack A Jacks will enjoy this small but important change we’ve made to make their snacking experience even more enjoyable at home.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 41% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Paper-based Packaging Solutions:** Exploring innovative paper-based packaging solutions for reducing the use of virgin plastic materials and increasing recyclability. - **Sustainable Snack Packaging:** Adopting sustainable snack packaging alternatives to align with consumer preferences and environmental initiatives. - **Recycled Packaging Materials:** Leveraging recycled materials in packaging design to demonstrate commitment to eco-friendly practices and waste reduction. ### Industries Being Reshaped - **Food Packaging Industry:** The food packaging industry can capitalize on the shift towards sustainable packaging solutions and eco-friendly materials. - **Snack Food Sector:** The snack food sector has the opportunity to innovate by adopting environmentally friendly packaging alternatives to meet changing consumer demands. - **Sustainability & Recycling Industry:** The sustainability and recycling industry can collaborate with brands to develop and promote recycled packaging materials for a circular economy. ## Related on Trend Hunter - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Snack Packaging Plastic Reductions](https://www.trendhunter.com/trends/plastic-packaging-reduction.md) - [Efficiency-Optimized Snack Packaging](https://www.trendhunter.com/trends/kellanova-snack-packaging.md) - [Reduced Plastic Snack Packaging](https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips.md) - [Salted Caramel Snack Products](https://www.trendhunter.com/trends/snack-a-jacks-minis.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Oven-Baked Low-Fat Snack Crisps](https://www.trendhunter.com/trends/jacobs-crinklys.md) - [Recyclable Resin Chip Packaging](https://www.trendhunter.com/trends/tortilla-chip-packaging.md)