# Eco-Friendly Genderlesss Fragrances Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth By Grace Mahas | Published 2020-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smyth References: [henryrose](https://henryrose.com/collections/new) As genderless fragrances continue to dominate the aroma market, the eco-friendly fragrance brand, [Henry Rose](https://www.trendhunter.com/trends/flora-carnivora), is setting itself apart with the launch of its seventh scent, Smyth. The invigorating scent is described as a "crisp green apple [aroma] rounded with watery notes and sheer white woods for a bright finish." As with all the brand's fragrances, the Smyth is EWG Verified by the [Environmental Working Group](https://www.trendhunter.com/trends/wild-tomato-plants) and Cradle to Cradle certified by the [Cradle to Cradle Products Innovation Institute](https://www.trendhunter.com/trends/windows-down-by-henry-rose). In addition, the Smyth fragrance boasts 100% ingredient transparency and is free of all endocrine disruptors, parabens, phthalates, and carcinogens. Consumers can now purchase the new scent online in either a full-size bottle size (50 ML) for $120.00 or a rollerball (8ML) for $50.00. Image Credit: Henry Rose ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Genderless Fragrances:** The rise of genderless fragrances opens up opportunities for brands to cater to a wider audience and challenge traditional notions of scent. - **Eco-friendly Fragrances:** The demand for eco-friendly fragrances creates a market for brands to develop sustainable products and appeal to environmentally conscious consumers. - **Transparency in Fragrance Ingredients:** The emphasis on ingredient transparency in fragrances presents an opportunity for brands to build trust and provide consumers with the information they need to make informed purchasing decisions. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry can capitalize on the trend of genderless and eco-friendly fragrances by developing innovative products that cater to changing consumer preferences. - **Beauty and Personal Care Industry:** The beauty and personal care industry can expand its offerings to include genderless fragrances and environmentally friendly options, meeting the demand of consumers seeking inclusive and sustainable products. - **Sustainable Packaging Industry:** The need for eco-friendly fragrances opens up opportunities for the sustainable packaging industry to develop innovative solutions that reduce waste and limit environmental impact. ## Related on Trend Hunter - [Refreshing Genderless Fragrances](https://www.trendhunter.com/trends/windows-down-by-henry-rose.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Sensual Floral Fragrances](https://www.trendhunter.com/trends/flora-carnivora.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Crisp Fall Fragrances](https://www.trendhunter.com/trends/byrosie-jane-remi.md)