# Pizza Brand-Initiated Fundraising Campaigns &pizza Partners with SMYAL for Pride Month By Kalin Ned | Published 2024-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smyal References: [pizzamarketplace](https://www.pizzamarketplace.com/news/pizza-to-donate-to-lgbtq-youth-organization/)  &pizza;, a distinctive pizza concept rooted in mission-driven values and community engagement, is marking Pride Month with a meaningful initiative in collaboration with SMYAL — also known as Supporting and Mentoring Youth Advocates and Leaders. &pizza worked to support LGBTQ youth across the Washington, D.C., metropolitan region by donating 20% of sales from its D.C., Maryland, and Virginia locations on June 10th to SMYAL. In addition to the fundraising campaign, &pizza also introduced Cinna-Knots, a sweet variation of the brand's popular Knots. One dollar from each Cinna-Knots purchase is going toward SMYAL. CEO Mike Burns emphasized &pizza's dedication to the community: "We are excited to partner with SMYAL this month to support and uplift LGBTQ youth in the DMV area. At &pizza, we believe in the power of unity and making a difference. This partnership not only allows us to give back but also aligns with our core values of inclusivity and support for all our fans." Image Credit: SMYAL ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 13% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mission-driven Marketing Campaigns:** Companies are increasingly leveraging socially conscious initiatives to resonate with values-driven consumers. - **Partnership-based Fundraising:** Collaborations between businesses and non-profits are emerging as powerful methods to drive donations while enhancing brand reputation. - **Product-integrated Charity:** Incorporating special products into fundraising efforts is allowing brands to engage consumers directly in charitable giving. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is uniquely positioned to create impactful social campaigns through targeted product offerings. - **Non-profit Collaboration:** Partnering with non-profits offers strategic opportunities for businesses to champion social causes and strengthen community ties. - **Retail and Consumer Goods:** Retail brands can enhance their social impact and consumer engagement by integrating cause-related marketing into their product sales. ## Related on Trend Hunter - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md) - [Cannabis-Friendly Pizza Promotions](https://www.trendhunter.com/trends/deals-for-420.md) - [Limited-Edition Pizza Offerings](https://www.trendhunter.com/trends/limitededition-pizza.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Retro Pricing Pizza Promotions](https://www.trendhunter.com/trends/pizza-birthday-promotion.md) - [Donation-Based Menu Deals](https://www.trendhunter.com/trends/donationbased-menu-deals.md) - [Wildfire Relief Pizzeria Events](https://www.trendhunter.com/trends/pizza-4-a-purpose.md) - [Social Good Valentine's Pizzas](https://www.trendhunter.com/trends/lou-malnatis-pizzeria.md) - [Summer Pizza Offerings](https://www.trendhunter.com/trends/hot-grill-summer.md)