# Frisky Feline Awareness Ads 'AIDES' Organization Uses Smutley the Cat to Educate on Protection By Carly Foy | Published 2011-03-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/smutley-the-cat References: [youtube](http://www.youtube.com/watch?v=h-CobellfLs&feature=player_embedded) & [adrants](http://www.adrants.com/2011/03/sexcrazed-smutley-the-cat-calls.php) The non-profit organization 'AIDES' has used Smutley the Cat in a French AIDS awareness campaign to forewarn you about the dangers of multiple partners. The [cartoon video](https://www.trendhunter.com/trends/life-in-stitches), which was directed by againstallodds through Passion Pictures, takes a [humorous approach](https://www.trendhunter.com/trends/ai-investment-fraud). The two and a half minute long video 'Getting Tail' showcases Smutley the Cat. Smutley has some very promiscuous adventures with various animals including a fish and an elephant. Of course, Smutley the Cat is not protecting himself from the dangers of sex. The best part of this commercial is the end message. Recall how cats have nine lives? The AIDES organization makes it clear that we humans only have one, so safe sex is important. The Smutley the Cat advertisement continues to make AIDES a great resource for [sexual education](https://www.trendhunter.com/trends/catswe). Creative Directors: Niklas Rissler and Kevin Grady ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **AIDS Awareness Campaigns:** Creating humorous and memorable awareness campaigns for serious health issues, such as AIDS, can be effective in educating the public. - **Non-traditional Marketing:** Using cartoons and other non-traditional marketing techniques can make a campaign stand out and attract attention. - **Humor in Marketing:** Incorporating humor in marketing can make a campaign more memorable and engaging for the target audience. ### Industries Being Reshaped - **Public Health:** Innovative awareness campaigns using humor and non-traditional marketing techniques can be developed to educate the public on various health issues. - **Advertising:** Marketing firms can explore non-traditional marketing techniques for their clients, such as using humor and animated characters, to create memorable and effective campaigns. - **Education:** Organizations and individuals involved in sexual education can consider using cartoon characters and humor to engage and educate their audience, especially about serious health issues. ## Related on Trend Hunter - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cat-Owning Couple Series](https://www.trendhunter.com/trends/liveclear-love-clear.md)