# Smut Clothing Tees that Tease By Cowbag | Published 2007-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smut-clothing-tees-that-tease References: [mysmut.eu](http://www.mysmut.eu.com) Tees that Tease' is the slogan of a 'fashion-meets-soft-porn' clothing label, SMUT. It first raised its head in the winter season of 2006, and was an instant hit selling out within days. [Wearable deisigns](https://www.trendhunter.com/trends/the-monsters) soften logo's such as their popular 'Eat Me out' design. An interesting fact is that the designs contain sexually charged induendo without being too tacky (unlike Schooch - UK Eurovision Entry) The range consists of [tees and vests](https://www.trendhunter.com/trends/airknitx-tshirt) for men and women as well as a [range of new underwear](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and shorts. All available to buy online. Catch it whilst you can. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sexually Suggestive Clothing:** Opportunity for disruptive innovation in creating more tasteful and inclusive sexually charged designs. - **Direct-to-consumer Fashion Brands:** Disruptive innovation opportunity lies in creating unique, high-quality direct-to-consumer fashion brands for niche markets. - **Controversial Advertising Campaigns:** Opportunity for disruptive innovation in creating controversial advertising campaigns to generate buzz and appeal to younger audiences. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity in creating more inclusive and original fashion lines for niche markets. - **E-commerce:** Opportunity for disruptive innovation in creating unique and efficient e-commerce platforms and experiences for direct-to-consumer fashion brands. - **Advertising and Marketing:** Disruptive innovation opportunity lies in creating provocative advertising campaigns that appeal to younger generations. ## Related on Trend Hunter - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md)