# Soft-Matte Lip Balms NYX's Smushy Matte Lip Balm is Infused with Mochi Rice Powder By Laura McQuarrie | Published 2025-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smushy-matte-lip-balm References: [nyxcosmetics](https://www.nyxcosmetics.com/lip/lip-balm/smushy-matte-lip-balm/NYX_1143.html?dwvar_NYX__1143_color=Smudge-Fudge)  In a beauty landscape dominated by cushiony lip oils and shiny glosses, [NYX Cosmetics](https://www.trendhunter.com/trends/fat-oil-lip-drip-chillz) is introducing Smushy Matte Lip Balm to deliver the sought-after [soft-matte look](https://www.trendhunter.com/trends/mattefinish-lip-balms) with a blurring formula that includes mochi rice powder and sugar ceramides. Alongside vibrant shades of pinks, oranges and fuchsias, and cozy browns, clear Sugar Smush is a standout for its mattified texture. Scent-wise, these balms level up the sensorial experience with each having a unique scent of its own. Matte lip products are making a comeback with comfortable, moisturizing ingredients that address previous concerns about wearability and dryness. This new wave of [innovative matte lip products](https://www.trendhunter.com/trends/matte-lip-plumper) draws aesthetic inspiration from the effortless, blurred “just-bitten” French lip look and the soft-focus, velvety finish of K-beauty’s popular “lip mud." ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 93% | Activity: 91% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Soft-matte Lip Products:** These are gaining momentum as they combine the chic aesthetic of matte finishes with advanced moisturizing properties, enhancing both style and comfort. - **Blurring Formulas:** This innovation is revolutionizing cosmetics as they provide a seamless, blurred look that caters to the demand for natural yet flawless appearances. - **Scented Cosmetics:** Cosmetic products infused with distinct scents are elevating the user experience, adding an olfactory layer to traditional beauty products. ### Who This Affects Most - **Beauty and Personal Care:** This industry is poised to benefit from the integration of skincare ingredients into makeup products, appealing to consumers looking for multifunctional products. - **Cosmetic Ingredients:** As innovative components like mochi rice powder and sugar ceramides are incorporated into beauty products, there is a rising market for unique, functional ingredients. - **Fragrance:** With scented cosmetics gaining popularity, the fragrance industry has an opportunity to expand its influence into the realm of personal beauty products. ## Related on Trend Hunter - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Soft Lip Oil Sticks](https://www.trendhunter.com/trends/fat-oil-slick-clicks.md) - [Fruity Flavor-Forward Lip Bal,s](https://www.trendhunter.com/trends/sugar-melt-lip-cream.md) - [Volumizing Lip Balm-to-Oils](https://www.trendhunter.com/trends/the-melting-lip-balm.md) - [Nourishing Hybrid Lip Products](https://www.trendhunter.com/trends/hybrid-lip.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Lightweight Hybrid Lip Products](https://www.trendhunter.com/trends/lifter-glaze-lip-balm.md)