# Meatless Nugget Restaurants SmugNuggs is the First Nuggets-Only Restaurant in the UK By Laura McQuarrie | Published 2021-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smugnuggs References: [famouscampaigns](https://www.famouscampaigns.com/2021/09/uks-first-meat-free-nuggets-only-restaurant-launches/?utm_source=feedly&utm_medium=rss&utm_campaign=uks-first-meat-free-nuggets-only-restaurant-launches) SmugNuggs is a new destination in the UK for those who love nuggets of the meatless variety. The star on the menu is of course the low-carbon chicken nugget alternative created by [Quorn](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger) and it can be found in everything from burgers and kebabs to shareable buckets and meals for kids. With its pop-up, SmugNuggs is committed to "helping the planet one nugget at a time." Inspired by the country's love of chicken shops, SmugNuggs is offering a completely [meatless experience](https://www.trendhunter.com/trends/tindle-gourmet-chicken) but just for three short days. Free nuggets can be picked up by people who make a donation to Quorn’s charity partner, FoodCycle. Over 22 million servings of Quorn’s iconic nuggets were consumed in the last year, signaling the numbers of flexitarians that are open to changes in their diet. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meatless Fast Food:** The rise of meatless fast food options, like SmugNuggs, provides an opportunity for restaurants to cater to the increasing demand for plant-based options. - **Sustainable Fast Food:** SmugNuggs' focus on low-carbon and environmentally friendly options marks a trend towards sustainable fast food. - **Flexitarianism:** Quorn's success in providing meatless options for flexitarians highlights a growing trend towards reducing meat intake and a potential for plant-based products to become mainstream. ### Where This Applies - **Fast Food:** The fast food industry can capitalize on the trend towards meatless and sustainable options as consumers become more health and environmentally conscious. - **Food and Beverage Manufacturing:** As the demand for plant-based food increases, there is an opportunity for food and beverage manufacturers to create meat alternatives like Quorn's chicken nuggets. - **Charity Fundraising:** FoodCycle's partnership with Quorn and SmugNuggs highlights an opportunity for other charities to partner with companies in unique ways that engage consumers and raise money. ## Related on Trend Hunter - [Plant-Based Taco-Friendly Nuggets](https://www.trendhunter.com/trends/cheesy-nacho-nuggs.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Plant-Based Foodservice Nuggets](https://www.trendhunter.com/trends/mycoprotein-nuggets.md) - [Eco-Friendly Chicken Nuggets](https://www.trendhunter.com/trends/wild-nuggies.md) - [Meat-Free Dinosaur-Shaped Nuggets](https://www.trendhunter.com/trends/notchicken-dino-nuggets.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Vegan Mediterranean Chicken Products](https://www.trendhunter.com/trends/mediterranean-vegan-chicken-nuggets.md) - [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md) - [Bean-Based Nuggets](https://www.trendhunter.com/trends/meatless-nugget.md)