# Veggie-Infused Ice Creams Smugglers Ice Cream is Formulate with Beetroot or Parsnip By Michael Hemsworth | Published 2023-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smugglers-ice-cream References: [foodbev](https://www.foodbev.com/news/smugglers-ice-cream-with-hidden-veg-to-launch-in-march/) & [smugglersfood](http://www.smugglersfood.com/)  Getting an extra serving of veggies is about to get a whole lot more delicious thanks to the new Smugglers ice cream, which boasts a secret ingredient to give it a more health-conscious recipe. The ice cream comes in two flavors including Vanilla and Chocolate, which are formulated with parsnips and beetroot, respectively. Arriving in the UK this March at Waitress locations, the ice creams come in 460ml pots that will cost £5 each. The ice creams are a great indulgence for health-conscious adults, but are ideal for kids to help them enjoy a sweet treat with a boost of veggies. Co-Founder Dan Lowe commented on the Smugglers ice cream saying, "Family meal-times can sometimes be a little stressful in our house, especially when it comes to getting the children to eat their vegetables. We know that first and foremost ice cream has to taste great for kids to enjoy it, but we’ve smuggled just enough veg into Smugglers so that you can’t see or taste it at all, but it also adds a little bit of goodness.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 62% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Veggie-infused Foods:** Incorporating vegetables into traditionally indulgent foods provides a disruptive innovation opportunity for companies to cater towards consumers looking for healthier options without sacrificing taste. - **Stealth Health:** The 'smuggling' of healthy ingredients into meals provides a disruptive innovation opportunity for companies to cater towards parents looking for ways to get their children to eat healthier without resistance. - **Healthy Indulgences:** The combination of health and indulgence provides a disruptive innovation opportunity for companies to cater towards health-conscious adults who still want to enjoy sweet treats without the guilt. ### Sectors Adopting This - **Ice Cream:** Ice cream manufacturers can explore the use of healthy ingredients, such as vegetables, to create new product lines that cater towards health-conscious consumers while still providing a delicious treat. - **Snack Foods:** Snack food companies can explore ways to incorporate healthy ingredients, such as vegetables, into their products to provide a healthier option for consumers while still satisfying their cravings for indulgent snacks. - **Frozen Foods:** Frozen food companies can explore the use of healthy ingredients, such as vegetables, to create new product lines that cater towards health-conscious consumers while still providing convenience and ease of preparation. ## Related on Trend Hunter - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Cauliflower-Based Ice Creams](https://www.trendhunter.com/trends/cauliflower-based-ice-cream.md) - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Veggie-Packed Smoothie Pops](https://www.trendhunter.com/trends/rabbit-food.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md)