# Wild Hazy Editorials The Smug 'Bear Mountain' Shoot is Full of Untamed Emotion By Meghan Young | Published 2012-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smug-bear-mountain References: [fashionising](http://www.fashionising.com/pictures/b--Wild-on-bear-mountain-22045.html) & [smugmag.no](http://www.smugmag.no/) The Smug 'Bear Mountain' editorial is wondrously wild. Set in the [great outdoors](https://www.trendhunter.com/trends/reconnect-with-nature), it follows three protagonists as they explore the rocky and watery landscape. Sensual and experimental, the images are [beautifully cinematic](https://www.trendhunter.com/trends/alessandro-micheles) and full of unrestrained emotion. It is this emotion that makes the photo shoot feel very cathartic. Lensed by New York-based photographer Michael Donovan for the magazine's 5th issue, the Smug Bear Mountain editorial stars models Rasa Zukauskaite, Iekeliene Stange and Cora Keegan. Zukauskaite is clad in edgy, wild-eyed ensembles while Keegan is all [woollen knits](https://www.trendhunter.com/trends/cozy-footwears) and naked skin, showing that each model is experiencing the wilderness in different ways. The Smug Bear Mountain editorial accompanies Michael Donovan's [Abbey Brother](http://www.trendhunter.com/trends/abbey-brothers-smug-magazine)'s Smug shoot. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 86% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wild Hazy Editorials:** Opportunity for brands to create emotionally-charged and visually captivating editorial shoots in natural landscapes. ### Where This Applies - **Fashion:** Fashion brands can tap into the trend by embracing a more untamed and experimental aesthetic in their editorials. - **Photography:** Photographers can explore the use of natural landscapes and unrestrained emotion to create visually stunning and cathartic photo shoots. - **Magazines:** Magazine publications can attract readers by featuring wild and cinematic editorials that evoke strong emotions. ## Related on Trend Hunter - [Cartoon Bear Eyewear Capsules](https://www.trendhunter.com/trends/smokey-bear-eyewear.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)