# Creamy Campfire Dessert Kits Friendly's S’mores Sundae Kit Puts a Twist on a Classic Summer Treat By Katherine Pendrill | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-sundae-kit References: [chewboom](https://www.chewboom.com/2020/07/14/friendlys-adds-new-smores-sundae-kit/) If you're craving s'mores, but don't have access to a campfire, [Friendly's](https://www.trendhunter.com/trends/bunny-cone-head-sundae) new [S’mores](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream) Sundae Kit is the next best thing. In light of COVID-[19](https://www.trendhunter.com/trends/artgrade) dining restrictions, Friendly's has been expanded its popular lineup of at-home Sundae Kits. The new S’mores Sundae Kit is the latest offering, putting a tasty twist on a classic campfire treat. The new kit comes with 48-ounces of the brand’s signature vanilla ice cream, crushed graham crackers biscuits, hot fudge, fluffy marshmallow topping, and whipped cream. There's also some cones and cups to hold your sweet s'mores dessert. In addition to its new S’mores Sundae Kit, Friendly's is also welcoming back its fan-favorite S’mores ice cream, which can be found at participating locations through summer. Image Credit: Friendly's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **At-home Dessert Kits:** The success of Friendly's Sundae Kits shows potential for dessert brands to expand into the at-home market and offer unique twists on classic treats. - **COVID-19 Dining Alternatives:** As COVID-19 restrictions continue, businesses can take inspiration from Friendly's and offer creative alternatives for customers to enjoy their products from home. - **Campfire-inspired Treats:** The popularity of S'mores and other campfire treats can offer a basis for creating new and unique products in the dessert industry. ### Who This Affects Most - **Dessert:** Dessert brands can take advantage of the success of Friendly's Sundae Kits to expand into the at-home market and offer unique twists on classic treats. - **Food Delivery:** Businesses in the food delivery industry can offer alternatives to dining out, such as at-home dessert kits, to attract customers during COVID-19 restrictions. - **Campgrounds/recreation:** Campgrounds and recreation businesses can partner with dessert brands to offer campfire-inspired treats to customers, even without access to a campfire. ## Related on Trend Hunter - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md)