# Puffy Marshmallow-Inspired Shoes Jet-Puffed's S’mores Shoes are Reminscent of the Sugary Treat By Amy Duong | Published 2023-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smores-shoes References: [designtaxi](https://designtaxi.com/news/424550/Jet-Puffed-Warms-You-Up-For-This-Summer-s-Marsh-Have-S-mores-Shoes/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.2-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F424550%2FJet-Puffed-Warms-You-Up-For-This-Summer-s-Marsh-Have-S-mores-Shoes%2F&url=https%3A%2F%2Fkizik.com%2Fpages%2Fjetpuffed%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=0e4a846626d76cb79e33423730865ba0&xjsf=other_click__contextmenu%20%5B2%5D) Marshmallow brand [Jet](https://www.trendhunter.com/trends/jetpuffeds)-Puffed unveils new [S’mores](https://www.trendhunter.com/trends/smores-pretzel-crisps) Shoes, which are inspired by the sugary treat. The shoes are made with the collaborative efforts of footwear maker Kizik to turn the treat into a cushioned pair of shoes. This is launching to celebrate National S'mores Day which lands on August 10th. The S’mores Shoes is designed with a white sole unit that is meant to turn golden-brown with time, which is done to replicate the concept of the marshmallow toasting over a campfire. The new shoes take on the foundation of the Mars Roamer silhouette by Kizik, which has details including rip-stop nylon materials throughout the upper originally. It all rests on top of the brand's signature Super Squish insoles. Image Credit: Jet-Puffed ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 94% | Activity: 94% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Marshmallow-inspired Footwear:** A trend of creating shoes inspired by marshmallows is emerging, as seen with Jet-Puffed's S'mores Shoes. - **Golden-brown Sole:** Footwear brands are incorporating golden-brown soles that represent the toasting of marshmallows over a campfire, as showcased in the S'mores Shoes. - **Collaborative Footwear Designs:** There is an increasing trend of collaboration between marshmallow brands and footwear makers to create unique and cushioned shoes, like the partnership between Jet-Puffed and Kizik. ### Where This Applies - **Footwear:** The footwear industry can embrace the trend of creating marshmallow-inspired shoes that captivate consumers with their unique and playful designs. - **Food:** The food industry could potentially explore collaborations with footwear brands to create products inspired by popular treats, opening up new marketing opportunities. - **Retail:** Retailers can tap into the trend of collaborative footwear designs by stocking and promoting marshmallow-inspired shoes, attracting customers looking for novelty and nostalgia. ## Related on Trend Hunter - [Artisan S'mores Sandwiches](https://www.trendhunter.com/trends/smoagie.md) - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md)