# Crispy Campfire Confection Snacks Snack Factory S'mores Pretzel Crisps are Sweet and Crunchy By Michael Hemsworth | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-pretzel-crisps References: [snackandbakery](https://www.snackandbakery.com/articles/113594-snack-factory-launches-smores-pretzel-crisps) & [snackfactory](https://www.snackfactory.com)  The [Snack Factory S'mores](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps) Pretzel Crisps are the brand's latest creation that's expected to catch the eye of shoppers this summer as a sweet and salty take on two classic snacks. The snack starts off with the brand's signature pretzel crisps that are covered in a chocolate coating along with a drizzling of marshmallow flavoring to work well for avid fans of the campfire confection. The snack is arriving in four-ounce bags for $4.69 this May and are a limited-edition offering that consumers will have to get their hands on before they're gone. Associate VP of Pretzels at [Campbell's](https://www.trendhunter.com/trends/pretzel-crisps-pumpkin-spice-white-creme) Justin Matijicio spoke on the Snack Factory S'mores Pretzel Crisps saying, "Snack Factory has always been about rethinking the familiar in fun, flavorful ways, and our new [S’mores](https://www.trendhunter.com/trends/smores-cupcake-cups) Pretzel Crisps are no exception. With the launch of S’mores Pretzel Crisps, we’re continuing to lead the pretzel category with innovation that excites snackers in a way only Snack Factory can." Image Credit: Snack Factory ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 67% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet-salty Fusion:** The growing demand for snacks that combine sweet and salty flavors presents an opportunity for creating unique taste experiences that defy culinary boundaries. - **Limited-edition Appeal:** The allure of limited-edition snacks showcases a trend towards exclusivity and urgency, catering to consumers' desire for unique, transient experiences. - **Reimagined Classics:** Reinventing classic flavors and formats taps into consumer nostalgia while offering fresh and exciting iterations of beloved treats. ### Who This Affects Most - **Specialty Snack Foods:** The specialty snack industry sees growth potential in innovative flavor combinations that offer sophisticated twists on traditional favorites. - **Confectionery Goods:** The confectionery industry benefits from incorporating unconventional formats and flavors that capture the adventurous palates of modern consumers. - **Packaging and Distribution:** Limited-edition and seasonal snack offerings drive demand for agile packaging solutions that can cater to short product lifecycles and rapid distribution. ## Related on Trend Hunter - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Sweet Seasonal Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Pretzel-Based Campfire Treats](https://www.trendhunter.com/trends/smores-bitz.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Seasonally Spiced Pretzel Snacks](https://www.trendhunter.com/trends/pretzel-crisps-pumpkin-spice-white-creme.md) - [S'mores Parfait Bars](https://www.trendhunter.com/trends/parfait-bars.md)