<!-- canonical: https://www.trendhunter.com/trends/smores-pop-tarts -->
<!-- robots: noindex -->

# Homemade Campfire Pastries
The Recipe for Nutella S'mores Pop Tarts is Made with Puff Pastry

By Alyson Wyers | Published 2015-08-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smores-pop-tarts
References: [howsweeteats](http://www.howsweeteats.com/2015/07/nutella-smores-puff-pastry-pop-tarts/)

These homemade s'mores pop tarts are the perfect way to celebrate National S'mores Day. From Jessica of How Sweet It Is, the [Nutella](https://www.trendhunter.com/trends/nutella-donuts) S'mores Puff Pastry Pop Tarts recipe combines a [classic campfire confection](https://www.trendhunter.com/trends/smores-pretzel-crisps) with everyone's favorite chocolate and hazelnut spread. They're also great if you want to enjoy the snack without actually having to go camping.

The s'mores pop tarts are even topped with a marshmallow frosting. The inside of the pop tart consists of Nutella, more marshmallow frosting and milk or dark chocolate squares (depending on your taste preference) all wrapped in sheets of thawed puff pastry. In addition to the marshmallow icing, the treats are also garnished with a Nutella glaze and graham cracker crumbs.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 19% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Homemade S'mores Treats:** Exploring innovative ways to create homemade versions of popular campfire treats like s'mores opens up opportunities for unique flavor combinations and customization.
- **Puff Pastry Creations:** Experimenting with puff pastry as a versatile base for various sweet and savory recipes can lead to inventive and visually appealing culinary creations.
- **Gourmet Snack Recipes:** Developing elevated snack recipes that feature high-quality ingredients and sophisticated flavor profiles can cater to the growing demand for gourmet convenience food.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can leverage the trend of homemade s'mores treats to create new product offerings and tap into the nostalgia-driven market segment.
- **Bakery and Pastry:** Bakeries and pastry shops can explore the use of puff pastry in creative ways to produce unique and indulgent treats, expanding their product range and attracting customers.
- **Gourmet Snack Production:** The gourmet snack production industry can utilize the trend of gourmet snack recipes to develop high-end snack products that balance convenience with premium quality and taste.

## Related on Trend Hunter

- [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md)
- [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md)
- [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md)
- [Artisan S'mores Sandwiches](https://www.trendhunter.com/trends/smoagie.md)
- [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md)
- [Campfire-Style Marshmallow Bars](https://www.trendhunter.com/trends/new-smores-bars.md)
- [Frozen Toaster Pastry Treats](https://www.trendhunter.com/trends/poptarts-and-chain.md)
- [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md)
- [Cookie-Inspired Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-x-girl-scouts.md)
