# Campfire-Style Skillet Cookies BJ's Graham Cracker S'mores Pizookie is a New and Improved Treat By Laura McQuarrie | Published 2024-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-pizookie References: [placera.se](https://www.placera.se/placera/pressmeddelanden/2024/06/24/bjs-restaurants-bjs-restaurant-brewhouses-internet-breaking-pizookie-pass-is-back-introducing-the-new-graham-cracker-smores-pizookie.html) & [bjsrestaurants](http://www.bjsrestaurants.com/pizookiepass/)  Fans of the S'mores Pizookie from [BJ's](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie) [Restaurants](https://www.trendhunter.com/trends/linked-eats) can delight in an all-new version, the Graham Cracker S'mores Pizookie. This skillet cookie inspired by a favorite campfire snack is made with a Ghirardelli triple chocolate cookie topped with graham cracker crumbles, toasted marshmallows, two scoops of rich vanilla bean ice cream and additional graham crackers for good measure. For a limited time, BJ's is offering a limited number of Pizookie Passes for just $4,99 monthly, providing access to a free Pizookie every day for the next four months—including the limited-edition New Graham Cracker S'mores Pizookie. With the return of the Pizookie Pass, guests can enjoy eight signature Pizookie flavors to make this summer even sweeter. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 21% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Campfire-style Desserts:** Indulging in nostalgic flavors with a modern twist, campfire-style desserts like the Graham Cracker S'mores Pizookie blend traditional comfort with innovative presentations. - **Subscription-based Dessert Services:** Offering subscription-based dessert services such as BJ's Pizookie Pass caters to frequent visitors, creating loyalty while introducing a novel way to enjoy limited-time treats. - **Limited-edition Menu Items:** Highlighting the appeal of exclusivity, limited-edition menu items such as the new Graham Cracker S'mores Pizookie drive customer engagement through time-sensitive offerings. ### Where This Applies - **Casual Dining Restaurants:** Casual dining restaurants can capitalize on unique, limited-time menu items that evoke a sense of nostalgia and novelty, drawing in diverse customer demographics. - **Subscription Services:** Subscription services within the food and beverage sector, like the Pizookie Pass, present opportunities to explore recurring revenue models and foster customer loyalty. - **Dessert Retail:** Dessert retail businesses can experiment with campfire-inspired flavors to differentiate product lines and appeal to consumers seeking both comfort and innovation. ## Related on Trend Hunter - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Month-Long Dessert Passes](https://www.trendhunter.com/trends/pizookie-passes.md) - [Spooky Skillet Cookies](https://www.trendhunter.com/trends/spooky-pizookie.md) - [Candy Bar Skillet Cookies](https://www.trendhunter.com/trends/snickers-pizookie.md) - [Biscuit Skillet Cookies](https://www.trendhunter.com/trends/biscoff-pizookie.md) - [Rainbow Sprinkle Skillet Cookies](https://www.trendhunter.com/trends/confetti-pizookie.md) - [Festive Skillet Cookies](https://www.trendhunter.com/trends/bjs-restaurants-skillet-cookie.md) - [Over-the-Top Skillet Cookies](https://www.trendhunter.com/trends/monster-pizookie.md) - [Cake-Inspired Restaurant Cookies](https://www.trendhunter.com/trends/party-pizookie.md)