# Gooey Campfire Flapjacks The Pastry Affair S'mores Pancakes are Heavenly and Over-the-Top By Shiori Mine | Published 2012-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-pancakes References: [pastryaffair](http://www.pastryaffair.com/blog/smores-pancakes.html) Smoldered in [gooey marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow) and topped with chocolate chips, these s'mores pancakes by the Pastry Affair are a decadent way to start off the day. It's hard to feel grumpy and tired from the morning blues once you take a bite of this sinfully sweet treat. After piling those fluffy flapjacks high and mighty, drizzle a marshmallow syrup and sprinkle graham cracker crumbs and chocolate chips to finish things off. Perfect for the kids and even adults, this [campfire-inspired breakfast](https://www.trendhunter.com/trends/carvel-2) is sure to put smiles on their faces. If you want to keep things somewhat healthy, toss a few summer berries into the mix for a tangy and sweet combination. You know a meal is good when it's dead silent at the dinner table -- prepare to hear pins drop when you serve up a plate of these s'mores pancakes. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Decadent Pancake Creations:** Creating over-the-top and indulgent pancake variations with unique flavors and toppings. - **Campfire-inspired Cuisine:** Exploring the use of campfire flavors and ingredients in different food and beverage creations. - **Creative Breakfast Treats:** Innovating and reinventing classic breakfast dishes to create unique and memorable culinary experiences. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for restaurants and cafes to offer special pancake variations on their menus, catering to customers seeking unique and decadent breakfast options. - **Hospitality and Tourism:** Hotels and resorts can incorporate campfire-inspired cuisine into their breakfast offerings to create memorable dining experiences for their guests. - **Food Packaging:** Opportunity for food packaging companies to develop innovative packaging solutions for pancake toppings, such as marshmallow syrup and graham cracker crumbs, to enhance convenience and freshness. ## Related on Trend Hunter - [Minty Hot Cocoa Pancakes](https://www.trendhunter.com/trends/nanas-hot-cocoa-pancakes.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Fireside Dessert Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow.md) - [Cinnamon Toast-Infused Pancakes](https://www.trendhunter.com/trends/cinnamon-toast-pancakes.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Dessert-Filled Pancake Dishes](https://www.trendhunter.com/trends/stuffed-cheesecake-pancakes.md) - [Campfire Dessert Muffins](https://www.trendhunter.com/trends/hersheys-mini-muffins.md) - [Pillowy Layered S'mores Cakes](https://www.trendhunter.com/trends/new-smores-cake.md) - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md)