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# Campfire-Inspired Sandwich Cookies
S'mores Oreos Could be Coming to You Just in Time for Summer

By Alyson Wyers | Published 2015-02-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smores-oreos
References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/smores-might-be-the-next-big-oreo-flavor/) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2015/01/30/coming-soon-limited-edition-smores-oreo-cookies/)

While it has not yet been confirmed that [S'mores](https://www.trendhunter.com/trends/the-smores-cookie) [Oreos](https://www.trendhunter.com/trends/cotton-candy-oreo) will officially be a thing, you can already imagine how good the cookies would be. The new [Oreo](https://www.trendhunter.com/trends/oreo-creme-egg) flavor would follow the recently released red velvet Oreo, which arrived just in time for Valentine's Day.

The sandwich cookies put an Oreo spin on the classic campfire treat, which typically consists of graham cracker, chocolate and marshmallow melted over a fire. The rumored S'mores Oreos would also consist of a graham flavored cookie with double stuffed chocolate and marshmallow flavored filling. It is being reported that the new cookies will be coming in April or May of this year. If you aren't planning to use the new Oreos to make an actual s'more, you should be.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 13% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Gourmet Cookies:** Creating unique and decadent flavors for cookies can capture consumer attention and drive sales.
- **Seasonal Flavors:** Releasing limited edition flavors tied to specific times of the year can create excitement and increase product demand.
- **Nostalgic Snacks:** Bringing a modern twist to classic treats can appeal to both young and old consumers, tapping into feelings of nostalgia while offering something new.

### Industries Being Reshaped

- **Food and Beverage:** Innovations in cookie flavors can disrupt the traditional snacks market and attract new customers.
- **Confectionery:** Adding seasonal flavors to confectionery products can generate buzz and encourage impulse buying.
- **Retail:** Stocking unique and exclusive snack items can give retailers a competitive edge and increase foot traffic to their stores.

## Related on Trend Hunter

- [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md)
- [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md)
- [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md)
- [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md)
- [Campfire Cookie Sandwiches](https://www.trendhunter.com/trends/smores-cookie-bonbite-sandwich.md)
- [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md)
- [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md)
- [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md)
- [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md)
