# S'mores Variety Kits This Hershey's S'mores Kit Shares a Selection of Chocolate Bars By Laura McQuarrie | Published 2021-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-kit References: [delish](https://www.delish.com/food-news/a36232933/hersheys-smores-variety-kit/) & [walmart](https://www.walmart.ca/en/ip/hersheys-smores-variety-kit/6000203220475) A standard S'mores kit contains graham crackers, chocolate and marshmallows but the Hershey's S'mores Variety Kit goes above and beyond by providing a sampling of different chocolate bars from its different brands. The kit contains a [Reese's](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit) bar, a Hershey's Creamy Milk Chocolate Bar and a Hershey's Cookies 'N' Creme bar, plus other essentials like a [bag of marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow) and three packs of golden graham crackers. The summer-ready snack kit helps to prepare 18 S'mores, and even if they can't be enjoyed around a campfire under an open sky, Hershey's suggests that the kit can also be used for making [gooey chocolate marshmallow treats](https://www.trendhunter.com/trends/smores-cupcake-cups) over the stove or even in the microwave at home. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **S'mores Kit Variety:** The trend towards variety in ready-to-make snack kits opens up opportunities for brands to showcase their range of products. - **Creative Snacking at Home:** The trend towards making S'mores at home presents an opportunity for brands to create innovative products and recipes that cater to consumers looking to elevate their snacking experience. - **DIY Dessert Kits:** The trend towards DIY dessert kits offers an opportunity for brands to provide consumers with all the necessary ingredients and instructions to make their favorite desserts at home. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on the trend towards variety in snack kits and create fun, interactive kits that showcase their range of products. - **Grocery:** The grocery industry can create a dedicated section for S'mores and snack kits, providing consumers with easy-to-make and convenient options for at-home snacking. - **E-commerce:** The e-commerce industry can create innovative S'mores and snack kits that cater to consumers looking for new and unique products, increasing their online sales and customer engagement. ## Related on Trend Hunter - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [Allergen-Free S’mores Kits](https://www.trendhunter.com/trends/summer-smores-kit.md)