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# S'Mores Ice Cream Sandwiches
These Reinvented Ice Cream Sandwiches Offer Chilled Campfire Flavors

By Laura McQuarrie | Published 2017-06-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smores-ice-cream
References: [presidentschoice](http://www.presidentschoice.ca/en_CA/products/productlisting/pc-smores-ice-cream-sandwiches.html)

While there are plenty of S'mores ice cream products on the market that are sold by the pint, President's Choice is offering a flavorful fusion of dessert flavors with its PC S'mores Ice Cream Sandwiches.

These frozen desserts are served on a stick, featuring [chocolate-dipped honey graham wafers](https://www.trendhunter.com/trends/hersheys-smores-variety-kit) on the outside of a marshmallow-flavored ice cream center. These reinvented S'mores snacks are packaged in a red and white box with a logo that identifies them as a special-edition release for Canada 150.

Although S'mores are usually enjoyed as a hot snack around the campfire, this nostalgic flavor is becoming the feature flavor of numerous [frozen treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry). Other explorations of S'mores in a frozen format include [Edwards](https://www.trendhunter.com/trends/edwards-desserts-midnight-chocolate)' newly launched S’mores Crème Pie and the Frozen S'mores on a stick from famed chef Dominique Ansel.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 21% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Frozen S'mores:** The reinvention of S'mores into a frozen treat is a disruptive innovation opportunity.
- **Campfire Flavors:** The exploration of nostalgic campfire flavors in frozen desserts presents a disruptive innovation opportunity.
- **Special Edition Releases:** The trend of special edition releases, like the Canada 150 edition, provides a disruptive innovation opportunity for businesses to create limited edition products.

### Sectors Adopting This

- **Ice Cream:** The ice cream industry can embrace frozen S'mores and campfire flavors to offer unique and innovative products.
- **Frozen Desserts:** The frozen dessert industry can explore the reinvention of nostalgic flavors like S'mores to create disruptive and appealing products.
- **Specialty Foods:** The specialty foods industry can tap into the trend of special edition releases to attract customers and create unique product offerings.

## Related on Trend Hunter

- [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md)
- [Cookie S'mores-Inspired Ice Cream](https://www.trendhunter.com/trends/cookies-n-cream-smores.md)
- [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md)
- [Single-Serve Frozen Treats](https://www.trendhunter.com/trends/campfire-s-mores.md)
- [Limited Release Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-cream.md)
- [S’mores-Style Ice Creams](https://www.trendhunter.com/trends/smores-mcflurry.md)
- [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md)
- [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md)
- [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md)