# Drinkable Campfire Confections The S’mores Hot Chocolate is Perfect for Summer and Winter By Meghan Young | Published 2013-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-hot-chocolate References: [neatorama](http://www.neatorama.com/2013/06/24/SMores-Hot-Chocolate) & [justlovefoods.blogspot](http://justlovefoods.blogspot.ca/2013/05/smores-hot-chocolate.html) Since summer is here, at least for those residing in the Northern Hemisphere, people might prefer to eat a real s'more by the [campfire](https://www.trendhunter.com/trends/campfire-smores-collection); but once fall and winter hits, the S’mores Hot Chocolate is the perfect way to prolong that summertime feeling. Of course, that is not to say hot chocolate aficionados won't want to enjoy this delectable drink even on a hot evening. Conceived by the mastermind behind the Just Love Food blog, the S’mores Hot Chocolate combines all of the ingredients found in both desserts. From [marshmallows and graham crackers](https://www.trendhunter.com/trends/smores-cupcake-cups) to cocoa powder and milk, the recipe isn't just the best of two worlds, it is the collision of them. The S’mores Hot Chocolate directions are very easy to follow as well, so drink up! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Campfire-inspired Confections:** As consumers crave nostalgia and comfort, there is an opportunity to create new, inventive campfire-inspired treats and drinks that tap into the emotional connection people have with summertime and the outdoors. - **Hybrid Desserts:** By combining two classic desserts, there is a potential opportunity to create new and exciting flavor combinations and attract consumers who are looking for unique taste experiences. - **Easy-to-make Hot Beverages:** With many people seeking convenience and simplicity in their food and beverage choices, there is an opportunity to create more ready-to-drink hot beverages that are easy to make at home or on-the-go. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate campfire-inspired flavors and experiences into their product offerings, as well as using hybrid desserts to create new menu items and attract customers. - **Hospitality:** In the hospitality industry, campfire-inspired experiences can be created for guests, such as outdoor fire pits and s'mores kits, and hybrid desserts can be offered as unique desserts and specialty drinks. - **Retail:** Retailers can tap into the trend of nostalgic, comfort foods by offering campfire-inspired treats and hybrid desserts in their stores and online, as well as selling pre-packaged versions of easy-to-make hot beverages. ## Related on Trend Hunter - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [Sweet S'mores-Inspired Shakes](https://www.trendhunter.com/trends/new-smores-shake.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Stuffed S’Mores Ice Creames](https://www.trendhunter.com/trends/trader-joes-smores-ice-cream.md) - [Christmasy Campfire Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-smores-frappuccino.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md)