# Collaboration Summertime Treat Donuts The Krispy Kreme S'mores Donuts Were Created with Hershey's By Michael Hemsworth | Published 2021-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-donuts References: [brandeating](https://www.brandeating.com/2021/08/krispy-kreme-partners-with-hersheys-for-new-smores-donuts.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [krispykreme](https://www.krispykreme.com) The [Krispy Kreme](https://www.trendhunter.com/trends/chocomania-collection) [S'mores](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) Donuts are a new menu item arriving at the iconic donut brand's retail locations just in time for National S'mores Day (August 10). The donuts come in two options to choose from including the S'mores Classic Donut and the S'mores Fudge Cake Donut, which are both crafted using premium [Hershey's](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection) ingredients thanks to a partnership with the chocolate brand. The treats are arriving to finish off the summer and will be available for a limited time only. The Krispy Kreme S'mores Donuts are sure to come as a welcome addition to the menu amongst avid fans of the brand as consumers continue to favor collaboration products that merge recognizable products together in new ways. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collaboration Treat Donuts:** The success of the Krispy Kreme S'mores Donuts highlights growing consumer demand for collaboration treats that mix recognizable brands in innovative ways. - **Limited-time Offer Menus:** The Krispy Kreme S'mores Donuts' seasonal availability taps into the rising popularity of limited-time offer menus as a way to create buzz and drive sales. - **Premium Ingredient Snacks:** Content partnerships with popular makers of quality ingredients like Hershey's can elevate snack items and appeal to consumer interest in premium ingredients. ### Who This Affects Most - **Food & Beverage:** In the food & beverage industry, there is growing demand for premium ingredients and collaboration products to keep customers interested and drive sales. - **Retail & CPG:** Retailers and consumer packaged goods brands can tap into the popularity of limited-time offer menus to drive interest and sales, as seen with the seasonal Krispy Kreme S'mores Donuts. - **Marketing & Advertising:** Marketing and advertising agencies can explore content partnership opportunities between popular brands like Krispy Kreme and Hershey's to create innovative campaigns that tap into consumer demand for recognizable and premium ingredients. ## Related on Trend Hunter - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Celebratory Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Iconic Candy-Covered Donuts](https://www.trendhunter.com/trends/krispy-kreme-mms-collection.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md)