# Soft-Baked S'Mores Cookies Matt's Cookies Launched a Seasonal, All-Natural S'Mores Flavor By Laura McQuarrie | Published 2018-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smores-cookie References: [prnewswire](https://www.prnewswire.com/news-releases/matts-cookies-launches-smores-summer-seasonal-flavor-300661654.html) & [mattscookies](https://www.mattscookies.com/) Matt's Cookie Company, which prides itself on never having used artificial ingredients in its cookie recipes, recently launched a new all-natural s'mores cookie flavor as a seasonal summer treat. As with the existing cookie product line from the company, the new [S'Mores](https://www.trendhunter.com/trends/smores-snack) cookies are made without artificial preservatives, flavors or colors and are Non-GMO Project verified. Inspired by the [classic campfire treat](https://www.trendhunter.com/trends/campfire-smores-collection), the [soft-baked cookies](https://www.trendhunter.com/trends/tates-soft-baked-cookies) incorporate marshmallow and chocolate pieces. These limited-edition summer cookies will only be around for a short period of time through select retail partners in the Chicago area. Some of the other indulgent and completely all-natural treats offered by Matt's Cookie Company include everything from fruity fig bars to classic chocolate chip cookies. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 43% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **All-natural Desserts:** There is an opportunity to innovate the dessert industry with more all-natural dessert options like Matt's Cookies. - **Seasonal Flavors:** By creating new flavors based on the seasons, companies can create a sense of urgency and excitement for their products, like Matt's Cookies did with their S'Mores flavor. - **Non-gmo Verification:** There is a growing trend of consumers seeking out Non-GMO Project verified products, making it a potentially lucrative area for companies to become verified, like Matt's Cookies. ### Where This Applies - **Dessert Industry:** Matt's Cookies demonstrates that there is a market for all-natural and seasonal dessert options. - **Bakery Industry:** Bakeries can capitalize on the growing trend of non-GMO verified products, similar to what Matt's Cookies has done. - **Snack Industry:** Snack companies can create excitement and a sense of urgency by creating limited edition seasonal flavors, like Matt's Cookies did with their S'Mores flavor. ## Related on Trend Hunter - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Limited Release Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-cream.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md)