# Campfire Hybrid Confections The S'MOreos by Marigold Haske Revamps a Classic Summer Treat By Meghan Young | Published 2013-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoreos-by-marigold-haske References: [neatorama](http://www.neatorama.com/2013/06/23/SMOreos-Combines-the-Best-of-Everything/) & [hideousdreadfulstinky](http://www.hideousdreadfulstinky.com/2012/05/smoreos.html) For those looking to shake things up around the campfire this summer season, the S'MOreos by Marigold Haske, the mastermind behind the blog Hideous Dreadful Stinky, is a good place to start. It takes the classic s'mores confection and turns it on its head. Instead of using the typical graham crackers, this recipe calls for oreo cookies. Considering all of the unique [Oreo recipes](http://www.trendhunter.com/trends/oreo-cookies) popping up lately, this creation is timely for more than one reason. Not only has the creamy center of the original Oreos been taken out and replaced with roasted marshmallows, the S'MOreos by Marigold Haske also boasts a bit of [Nutella](https://www.trendhunter.com/trends/experiential-brand-cafs). Decadent and delicious, the idea for this recipe was created by fluke. Haske was rummaging through her pantry in search of a 'healthy' snack. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Confections:** Opportunity for creating innovative and unique desserts by combining traditional treats in unconventional ways. - **Creative Oreo Recipes:** Rising trend of experimenting with Oreo cookies in various recipes opens up possibilities for new and exciting flavor combinations. - **Decadent Snacking:** Growing demand for indulgent snacks presents opportunities to develop and market luxurious and rich treats like the S'MOreos by Marigold Haske. ### Sectors Adopting This - **Food and Beverage:** Food industry professionals can explore the concept of hybrid confections and develop enticing dessert options. - **Baking and Pastry:** Bakers and pastry chefs can experiment with Oreo cookies and create innovative and Instagram-worthy desserts. - **Snack Foods:** Snack food companies can tap into the trend of decadent snacking and develop premium and indulgent treats to cater to consumer demand. ## Related on Trend Hunter - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md)