# Campfire Confection Craft Beers The Perrin Brewing S'More Stout is Part of its Side Hustle Series By Michael Hemsworth | Published 2019-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smore-stout References: [uncrate](https://uncrate.com/perrin-brewing-smore-stout/) & [perrinbrewing](https://www.perrinbrewing.com) The Perrin Brewing S'More Stout is a premium libation from the Michigan-based brewery that has been created as part of its Side Hustle series to offer avid craft beer enthusiasts a rich, satisfying option for enjoyment in cooler temperatures. The [campfire dessert-inspired beer](https://www.trendhunter.com/trends/campfire-smores-collection) is a 7% ABV stout that boasts a rich, creamy mouthfeel along with flavors of graham cracker, marshmallow and chocolate. This makes the [dark beer](https://www.trendhunter.com/trends/seasonal-dark-beer) a tasty option to enjoy in place of lighter alternatives as the weather begins to cool and libations with a more robust profile are more suited. The Perrin Brewing S'More Stout is available now on draft as well as in 12 ounce cans, but won't be around for long. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 15% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Craft Beer:** Craft breweries can explore innovative flavors and ingredients to create unique and unforgettable beer experiences. - **Dessert-inspired Beverages:** The trend of dessert-inspired beverages opens up opportunities for breweries to create indulgent, sweet, and nostalgic flavors in their offerings. - **Seasonal Brews:** Breweries can capitalize on the demand for seasonal brews by creating limited-edition or seasonal-themed beers to cater to changing consumer preferences. ### Who This Affects Most - **Craft Brewing:** Craft breweries can explore disruptive ingredients and brewing techniques to create unique and memorable brews. - **Beverage Manufacturing:** The dessert-inspired beverage trend presents a growth opportunity for beverage manufacturers to develop new products that cater to indulgent flavor profiles. - **Alcohol Distribution:** The popularity of seasonal brews allows alcohol distributors to curate and promote a diverse range of limited-edition beers to meet seasonal demand. ## Related on Trend Hunter - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Cookie-Flavored Milk Stouts](https://www.trendhunter.com/trends/peanutbutter-milk-stout.md) - [Raspberry-Laced Milk Stouts](https://www.trendhunter.com/trends/milk-stouts.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Indulgent Campfire Cold-Brews](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte.md) - [Smoky Medium-Body Beers](https://www.trendhunter.com/trends/limitededition-brown-ale.md)