# Campfire Treat Cupcakes These Mini S'more Cakes are Filled with a Chocolate Centre By M | Published 2015-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smore-cake References: [smittenkitchen](http://smittenkitchen.com/blog/2015/10/smore-cupcakes/) & [smittenkitchen](http://smittenkitchen.com/) These delicious homemade mini [S'more cakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes) revamp the fireside treat into a decadent cupcake that features all the essential ingredients in a new format. The cakes are filled with a rich chocolate ganache, torched marshmallow frosting and a graham cracker dough. S'mores are a delicious treat that combines gooey marshmallow and a chocolate bar to create a simple yet rich campfire treat. These cupcakes by [Smitten Kitchen](https://www.trendhunter.com/trends/smitten) emulate those same flavors by transitioning the dessert into a cake. The dough is made from flour and [graham cracker crumbs](https://www.trendhunter.com/trends/hersheys-smores-variety-kit) to replicate the sweet biscuit. The cakes are then piped with a gourmet chocolate ganache made from scratch and topped with a marshmallow frosting that is lightly turned golden brown using a torch gun. Each bite of the cupcake will include the graham cracker, chocolate and marshmallow flavors just like a S'more sandwich. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Dessert Replication:** Opportunity for businesses to create unique and upscale versions of classic treats, like these mini S'more cupcakes. - **Transforming Traditional Flavors:** Opportunity for companies to reimagine familiar taste profiles and present them in innovative formats, such as transitioning campfire S'mores into decadent cakes. - **Creative Flavor Combinations:** Opportunity for entrepreneurs to experiment with unconventional ingredient pairings, like combining graham crackers, chocolate, and marshmallows into a cupcake. ### Industries Being Reshaped - **Bakery and Confectionery:** The baking industry can explore new possibilities in creating high-end treats and transforming traditional flavors for consumers. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to introduce novel flavor combinations and unique dessert concepts to the market. - **Event Catering:** Catering companies can offer innovative dessert options, like gourmet S'mores cupcakes, as part of their menu offerings for special events and occasions. ## Related on Trend Hunter - [Campfire Dessert Muffins](https://www.trendhunter.com/trends/hersheys-mini-muffins.md) - [Pillowy Layered S'mores Cakes](https://www.trendhunter.com/trends/new-smores-cake.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md)