# Multi-Day Hair Spray Campaigns Garnier Highlights Its New Smoothing Spray with Gisele Bündchen By Kalin Ned | Published 2026-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smoothing-spray References: [newbeauty](https://www.newbeauty.com/gisele-bundchen-garnier-global-ambassador/)  Garnier has introduced Fructis Diamond Sleek Shine-Coat Smoothing Spray. This new innovative haircare product was launched through a multi-day event in Miami featuring global ambassador Gisele Bündchen. Garnier's Fructis Diamond Sleek Shine-Coat Smoothing Spray is formulated with vegan keratin, a smoothing complex, and argan oil. The formulation is activated by heat to provide resistance against humidity while delivering a high-shine finish. Scientific testing indicates the product can maintain frizz-free results for up to 100 hours, increase light reflection by over a third, and provide heat protection up to 450 degrees Fahrenheit. The packaging of the Fructis Diamond Sleek Shine-Coat Smoothing Spray incorporates 100% recycled plastic for the bottle, and the formula is certified cruelty-free under the Leaping Bunny Program. Image Credit: Garnier ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 65% | Activity: 71% | Freshness: 67% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Heat-activated Haircare:** Formulations that activate with styling heat to deliver extended frizz control and high-shine results create potential for products that integrate performance with everyday styling tools. - **Multi-day Event Marketing:** Extended, high-profile launch experiences featuring global ambassadors are reshaping consumer engagement by turning product debuts into immersive brand narratives. - **Sustainable Beauty Packaging:** Use of 100% recycled plastics and cruelty-free certifications signals a shift toward supply chain transparency and circular-material design in mass-market cosmetics. ### Sectors Adopting This - **Haircare Product Development:** Advanced ingredient science combining vegan keratin, argan oil, and humidity-resistant complexes enables creation of long-lasting, performance-driven styling products. - **Beauty Event Production:** High-touch, multi-day activations in destination markets are transforming product launches into experiential platforms that blend celebrity influence with sustained media coverage. - **Sustainable Packaging Manufacturing:** Manufacturing focused on recycled plastics and recyclable formats supports a market demand for environmentally responsible packaging solutions in personal care. ## Related on Trend Hunter - [Hair Perfume Treatments](https://www.trendhunter.com/trends/wondermist.md) - [Flexible Hair-Strengthening Sprays](https://www.trendhunter.com/trends/strengthening-hairspray.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md) - [Lightweight Hair Styling Creams](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Summer Haircare Promotions](https://www.trendhunter.com/trends/kerastase-2.md) - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Songstress-Approved Hair Serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md)