# Intensely Smoothing Lip Balms Whish's Watermelon Lip Balm with Bakuchiol is Moisturizing By Laura McQuarrie | Published 2020-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smoothing-lip-balm References: [newbeauty](https://www.newbeauty.com/slideshow/3147-indie-beauty-expo-2020/) & [whishbody](https://whishbody.com/products/watermelon-lip-balm-with-bakuchiol) Bakuchiol, the natural retinol alternative, is popping up in a variety of skincare products like night creams, serums and oils for those with [sensitive skin](https://www.trendhunter.com/trends/ceramide-lip-blur-balm), and it is also a key component of Whish's [smoothing lip balm](https://www.trendhunter.com/trends/lip-milk1). The brand's Watermelon Lip Balm with Bakuchiol contains the high-performance yet gentle plant-based alternative to not just [soothe and soften the lips](https://www.trendhunter.com/trends/lip-love-moisture-balms) but also improve their appearance. The lip balm boasts a highly moisturizing formula thanks to a base of ingredients like organic cucumber butter, Vitamin E, avocado oil and coenzyme Q10. While retinol has long been revered as the hero of anti-aging, bakuchiol is emerging as an all-natural alternative that is safe to use by those with certain conditions or a tendency for their skin to be easily irritated. Image Credit: Whish ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Bakuchiol Skincare:** Explore the potential of natural retinol alternatives such as bakuchiol in skincare to create high-performance yet gentle products. - **Plant-based Lip Care:** Create intensely moisturizing and nourishing lip balm formulas using plant-based ingredients like cucumber butter, avocado oil and coenzyme Q10. - **Sensitive Skin Solutions:** Address the needs of those with sensitive skin by creating skincare products that are gentle yet effective, such as bakuchiol-based lip balms. ### Sectors Adopting This - **Skincare Industry:** Explore the potential of bakuchiol as a natural alternative to retinol in a variety of skincare products, including lip balms. - **Beauty Industry:** Develop plant-based lip care products using ingredients like cucumber butter, avocado oil and coenzyme Q10 to cater to the growing demand for all-natural beauty products. - **Wellness Industry:** Create skincare products that are designed specifically for those with sensitive skin to cater to the growing wellness trend of self-care and holistic health. ## Related on Trend Hunter - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Plant-Powered Plumping Glosses](https://www.trendhunter.com/trends/glossy-lip-oil.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Antioxidant-Packed Lip Treatments](https://www.trendhunter.com/trends/moringa-lip-salve.md) - [Tallow-Based Skincare Balms](https://www.trendhunter.com/trends/tallow-based-skincare.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md)