# Multi-Functional Smoothing Hair Oils Briogeo Presents a New Four-In-One Hair Product By Kalin Ned | Published 2025-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smoothing-hair-oil References: [sephora](https://www.sephora.com/ca/en/product/style-treat-tm-4-in-1-smoothing-weightless-hair-oil-P517152?country_switch=ca&lang=en&skuId=2889392&om_mmc=ppc-GG_20543817093___2889392__9000968_c&gad_source=1&gad_campaignid=20543819739&gbraid=0AAAAADnIXb0Jwu5ogi0di5GPEy_zH1h3L&gclid=CjwKCAjwmenCBhA4EiwAtVjzmpYHue6vOsPJoAk_vtNJDrbcaLpbg0n-lgHvlvBuaRMcWNtgjEqicRoCYXMQAvD_BwE&gclsrc=aw.ds)  [Briogeo's](https://www.trendhunter.com/trends/styling-oil) Style + Treat™ Four-In-One Smoothing Hair Oil represents a thoughtfully formulated solution for individuals with fine to medium hair textures seeking multi-functional hair care. Briogeo's silicone-free oil combines heat protection up to 450°F with [frizz control and shine enhancement](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer). The formula maintains an exceptionally [lightweight consistency](https://www.trendhunter.com/trends/ghost-oil) that won't weigh down delicate strands. It is powered by a 99% naturally-derived composition, featuring innovative ingredients like antioxidant-rich yuzu extract, moisturizing plum oil, and a lamellar complex for smoothness. Clinical testing of the Style + Treat™ Four-In-One Smoothing Hair Oil validates its all-day humidity resistance and thermal protection capabilities, while the sparkling citrus-to-musk fragrance profile adds subtle luxury to the user experience. The Style + Treat™ Four-In-One Smoothing Hair Oil is certified with Briogeo's Clean + Planet Aware certification. Image Credit: Briogeo ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 95% | Activity: 97% | Freshness: 44% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-functional Beauty Products:** The rise of multi-functional beauty products highlights a consumer demand for convenience, as they consolidate multiple uses into a single product without compromising on effectiveness. - **Sustainable Clean Beauty:** An increasing number of beauty brands are innovating with sustainable practices, offering products like silicone-free hair oils that align with eco-conscious consumer values. - **Natural Ingredient Innovations:** The utilization of novel natural ingredients, such as yuzu extract and plum oil, is paving the way for advanced formulations that appeal to those seeking clean and effective beauty solutions. ### Sectors Adopting This - **Clean Beauty Industry:** The clean beauty industry is seeing rapid growth as consumers prioritize health-conscious and environmentally sustainable beauty products. - **Hair Care Market:** The hair care market is evolving with innovative products that provide comprehensive solutions, such as multifunctional oils that combine styling, treatment, and protection benefits. - **Natural Cosmetics Sector:** Emerging trends in the natural cosmetics sector reveal an increasing focus on plant-based and naturally-derived ingredients to meet the demand for eco-friendly and effective beauty products. ## Related on Trend Hunter - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Four-In-One Hair Prep Sprays](https://www.trendhunter.com/trends/good-behavior.md)