# Smoothing Skincare Capsules Norwex's Smoothing Bakuchiol Serum Comes in a Biodegradable Shell By Laura McQuarrie | Published 2024-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smoothing-bakuchiol-serum References: [norwex](https://www.norwex.com/p/smoothing-bakuchiol-serum?store=ca)  [Norwex's](https://www.trendhunter.com/trends/cleansing-facial-powder) Smoothing Bakuchiol Serum contains potent, all-natural ingredients in a plant-based, biodegradable capsule for rejuvenated skin with less waste. This nighttime serum is infused with black currant, a Nordic antioxidant, and a gentle, [natural alternative to retinol](https://www.trendhunter.com/trends/olivier-midy) for consumers who want to address fine lines and wrinkles, as well as brightness and texture without the worry of causing irritation or sensitivity. These [one-dose skincare capsules](https://www.trendhunter.com/trends/organic-skincares) also contain Vitamin E, sea fennel extract and rapeseed oil to support and maintain a youthful appearance. In celebration of its milestone 30th anniversary, Norwex added this new Nordic-inspired skincare to its range of natural solutions to support consumers who want to invest in clean beauty and plant-based ingredients, all while reducing their reliance on single-use products. Post-use, the Smoothing Bakuchiol Serum is easily replenished by purchasing a refill pouch. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 99% | Activity: 99% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Skincare Packaging:** The use of plant-based, biodegradable capsules in skincare can significantly reduce single-use plastic waste. - **Natural Retinol Alternatives:** Bakuchiol, a natural alternative to retinol, minimizes the risk of irritation while addressing common skin concerns like wrinkles and fine lines. - **Nordic Antioxidants in Beauty:** Incorporating Nordic antioxidants like black currant into skincare products offers potent, natural defense against skin aging. ### Where This Applies - **Clean Beauty:** There's a growing market for clean beauty products that prioritize natural and plant-based ingredients. - **Sustainable Packaging:** Demand for sustainable packaging solutions is increasing as consumers seek environmentally friendly alternatives. - **Anti-aging Skincare:** Consumers continue to search for effective anti-aging solutions that minimize the risk of irritation and promote youthful skin. ## Related on Trend Hunter - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Firming Serum Capsules](https://www.trendhunter.com/trends/serum-capsules-1.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Hydrating Serum Capsules](https://www.trendhunter.com/trends/multi-correxion-hydrate-plump.md) - [Alternative Prejuvenation Serums](https://www.trendhunter.com/trends/pro-youth-dark-spot-serum.md) - [Active-Packed Serums](https://www.trendhunter.com/trends/serum-a-serum.md) - [Botanical Organic Skincare Capsules](https://www.trendhunter.com/trends/organic-skincares.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Organic Retinol Serums](https://www.trendhunter.com/trends/organic-retinol.md)