# Yogurt-Smoothie Cups La Fermiere's 'My Smoothie Yogurt' Boasts a Hybrid Texture By Laura McQuarrie | Published 2017-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-yogurt References: [lafermiere](https://www.lafermiere.com/en/nos-produits/les-yaourts/) [La Fermiere](https://www.trendhunter.com/trends/la-fermiere-debuts) describes that its 'My Smoothie Yogurt' collection introduces an extra-creamy yogurt product that is, true to its name, "halfway between a smoothie and a yogurt." The My Smoothie Yogurt collection includes four flavors: Pineapple Lime, Strawberry Blackcurrant, Strawberry and Mango Passionfruit, all of which are packaged in [single-serve yogurt-style snack pots](https://www.trendhunter.com/trends/la-fermiere). While [fruit and yogurt](https://www.trendhunter.com/trends/noosa-mixins) often go hand-in-hand with one another, these products reinvent the ratios and textures that consumers have come to be familiar with. Companies in the dairy industry are now experimenting with a number of unexpected hybrids, including cottage cheese that's mixed with salsa, yogurt that's paired with custard and packaging soft cheeses with fruit in yogurt-like cups. These reinvented products help consumers to get a taste for familiar comforts in new forms. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Yogurt Products:** Companies are creating yogurt products that blend the textures and flavors of smoothies. - **Reinvented Ratios and Textures:** Dairy industry companies are experimenting with new combinations of ingredients to create unique sensory experiences. - **Familiar Comforts in New Forms:** Consumers are being introduced to traditional foods presented in innovative packaging and product formats. ### Sectors Adopting This - **Dairy Industry:** There is a trend of reinventing traditional dairy products and textures to offer consumers new options and experiences. - **Food Packaging Industry:** There is a need for packaging solutions that can accommodate and highlight the unique combinations of ingredients in hybrid yogurt products. - **Snack Food Industry:** Consumer demand for convenience and nutrient-rich snacks is driving the development of single-serve yogurt-style snack pots. ## Related on Trend Hunter - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Premium French-Inspired Yogurts](https://www.trendhunter.com/trends/la-fermiere-debuts.md) - [Mix-In Protein Yogurt Cups](https://www.trendhunter.com/trends/muller-and-myprotein.md) - [Versatile Pouched Smoothie Recipes](https://www.trendhunter.com/trends/delice-de-france-and-batch.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md)