# Soothing Licorice-Free Teas Earth Mama Organics Created an Organic Throat Smoothie Tea By Laura McQuarrie | Published 2020-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-tea References: [prnewswire](https://www.prnewswire.com/news-releases/earth-mama-launches-organic-throat-smoothie-tea-301039635.html) & [earthmamaorganics](http://www.earthmamaorganics.com) With young ones and expectant mothers in mind, [Earth Mama Organics](https://www.trendhunter.com/trends/guests-on-earth-x-ds-durga) created the licorice-free Organic Throat Smoothie Tea. This new herbal tea was intentionally created without licorice, so that it's safe for [kids and pregnancy](https://www.trendhunter.com/trends/wishgarden-herbs), all the while offering the benefits of traditional throat-soothing teas. The 100% organic tea is made with herbs that were carefully chosen based on evidence-based research, including elderflower for immune support, marshmallow root and slippery elm bark, plus lemon and orange peel, which create a pleasing citrus flavor that works well with the light floral notes. The herbs used in the tea are especially useful for providing comfort during coughs and colds, especially as they [soothe irritated mucous membranes](https://www.trendhunter.com/trends/respiratory-support-supplement). Image Credit: Earth Mama Organics ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Licorice-free Herbal Teas:** By creating licorice-free herbal teas, companies can cater to individuals who have dietary restrictions or preferences while still offering the benefits of traditional herbal teas. - **Safe Tea Options for Kids and Pregnancy:** Developing teas specifically formulated without ingredients that may be unsafe for kids and pregnant women opens up a market for safe and beneficial tea options in these consumer segments. - **Evidence-based Herbal Tea Formulations:** Taking a research-based approach to herbal tea formulations allows companies to create products that offer specific health benefits, giving consumers a trusted and effective option for their wellness needs. ### Sectors Adopting This - **Organic Food and Beverages:** The organic food and beverage industry can explore licorice-free herbal teas as a way to expand their product offerings and target health-conscious consumers who prefer natural and organic options. - **Children's Products:** Companies in the children's products industry can incorporate licorice-free teas into their product lines to provide safe and soothing options for children, offering a competitive edge while addressing specific consumer needs. - **Pregnancy and Maternity:** The pregnancy and maternity industry can benefit from licorice-free herbal teas that are specifically formulated to provide comfort and wellness benefits for expectant mothers, catering to their unique health requirements and preferences. ## Related on Trend Hunter - [Free-From Throat Lozenges](https://www.trendhunter.com/trends/beekeepers-natural.md) - [Icy Throat Sprays](https://www.trendhunter.com/trends/propolis-throat-soother.md) - [Beneficial Sore Throat Candies](https://www.trendhunter.com/trends/throat-soothing-lollipops.md) - [Allergy-Alleviating Tea Blends](https://www.trendhunter.com/trends/manuka-honey-tea.md) - [Botanical Throat Sprays](https://www.trendhunter.com/trends/respiratory-throat-soother.md) - [Sustainably Sourced Herbal Teas](https://www.trendhunter.com/trends/traditional-medicinals.md) - [Ginger Whole Leaf Teas](https://www.trendhunter.com/trends/ginger-whole-leaf-tea.md) - [Soothing Tea Recipes](https://www.trendhunter.com/trends/soothing-tea-recipe.md) - [Immune System-Supporting Herbal Teas](https://www.trendhunter.com/trends/banyan-botanicals.md)