# Bottled Smoothie Starters REBBL's Smoothie Starter Creates a Nutrient-Dense Blended Drink Base By Laura McQuarrie | Published 2024-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-starter References: [nosh](https://www.nosh.com/pr/2024/05/17/rebbl-debuts-new-category-with-the-launch-of-organic-smoothie-starter) & [rebbl](http://www.rebbl.com/)  For the first time ever, [REBBL](https://www.trendhunter.com/trends/functional-beverages1) is going beyond its ready-to-drink 12-ounce beverage format to introduce the all-new Smoothie [Starter](https://www.trendhunter.com/trends/nimbus-meals-by-snap-kitchen) line, which comes in a multi-serve format and provides a nutritious base for blended beverages. These convenient bottled Smoothie Starters are ready to be paired with fresh fruit and greens, and ice, to provide protein and gut health benefits. "We've eliminated the guesswork from smoothie prep and are offering consumers a quality, convenient foundation to enhance their morning ritual at an unrivaled value," says Andy Fathollahi, CEO of [SYSTM Foods](https://www.trendhunter.com/trends/rebbl-2). REBBL's certified organic Smoothie Starters are available in Coconut Milk and Oat Milk varieties, providing 20 grams of plant-based protein, plus postbiotics to support a flourishing and well-balanced gut microbiome. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 89% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Multi-serve Smoothie Bases:** Multi-serve smoothie bases like REBBL's Smoothie Starter offer a new level of convenience for health-conscious consumers seeking quick and nutritious meal options. - **Plant-based Protein Innovations:** The integration of 20 grams of plant-based protein in everyday beverages represents a significant leap in catering to the rising demand for vegan and vegetarian nutrition solutions. - **Gut Health Beverages:** Incorporating postbiotics into smoothie bases highlights a growing trend focused on products that support comprehensive gut health and overall well-being. ### Sectors Adopting This - **Health Foods:** The health foods industry can capitalize on the increasing consumer demand for convenient, nutrient-dense products that support a balanced lifestyle. - **Beverage Manufacturing:** Beverage manufacturers are innovating beyond traditional drink formats to offer multi-serve bases that cater to personalized health needs. - **Wellness Products:** Wellness product lines are expanding to include functional ingredients like plant-based proteins and postbiotics, emphasizing holistic health benefits. ## Related on Trend Hunter - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md)