# Personalized Smoothie Shots Buddy Nutrition Offers Wellness Shots That Replace Daily Vitamins By Laura McQuarrie | Published 2019-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-shots References: [nosh](https://www.nosh.com/news/2019/bisterzo-turns-from-puffs-to-personalization-with-buddy-nutrition-launch) & [buddynutrition](https://www.buddynutrition.com/) Buddy Nutrition's motto is that "every body needs a buddy" and it sets itself apart with a personalized nutrition service that shares customized [smoothie shots](https://www.trendhunter.com/trends/athome-smoothie-kit) for the average consumer. Notably, the brand's supplements are delivered through food. The Bases that are available from the brand include Berry-Berry Banana and Tropical Mango + Pineapple, which can be enhanced by Boosts like [vitamins, adaptogens, nootropics, antioxidants, collagen](https://www.trendhunter.com/trends/daily-essential-vitamin-mineral-shots) and other functional additions for healthy bones, blood and DNA, as well as increased energy or cognitive functions. As there are well over a billion possible combinations, Buddy Nutrition works with customers to develop a unique solution to one's needs. Although health-conscious consumers are passionate about taking supplements and vitamins, many of them are now choosing [on-the-go vitamin-enriched beverages](https://www.trendhunter.com/trends/elevate), chewing gum, candies and even snack bites that are packed with nourishing whole food ingredients as an alternative to pills and powders. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Nutrition Services:** There is an opportunity for businesses to offer personalized nutrition services that provide customized smoothie shots and supplements based on individual needs. - **On-the-go Functional Food and Beverages:** The market for on-the-go vitamin-enriched beverages, snacks, and candies is growing as health-conscious consumers seek convenient alternatives to traditional pills and powders. - **Customization and Variety in Supplements:** Consumers are looking for a wide variety of supplements and the ability to customize their combinations, creating an opportunity for businesses to offer a diverse range of functional additions. ### Sectors Adopting This - **Wellness and Personalized Nutrition:** Businesses in the wellness and personalized nutrition industry can capitalize on the demand for customized smoothie shots and personalized supplements. - **Functional Food and Beverage:** The functional food and beverage industry can innovate by creating on-the-go vitamin-enriched beverages, snacks, and candies as convenient alternatives to traditional supplements. - **Supplement Manufacturing:** Opportunities exist for supplement manufacturing companies to offer a wide variety of functional additions and customization options for consumers. ## Related on Trend Hunter - [Wellness Juice Shots](https://www.trendhunter.com/trends/vitaminis.md) - [Multivitamin Wellness Shots](https://www.trendhunter.com/trends/suja-organic.md) - [Botanical Water Enhancers](https://www.trendhunter.com/trends/botanical-water-enhancers.md) - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Daily Wellness Drinks](https://www.trendhunter.com/trends/balaveda.md) - [Child-Friendly Juice Shots](https://www.trendhunter.com/trends/plenish-shots.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Pod-Based Supplements](https://www.trendhunter.com/trends/superblends-by-blueshift.md)