# Frozen Smoothie Mochi Bites Smoothie Incredibites Feature Real Fruit Puree in Sweet Rice Dough By Laura McQuarrie | Published 2022-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-incredibites References: [prnewswire](https://www.prnewswire.com/news-releases/mymochi-rewrites-the-rules-for-the-next-evolution-in-frozen-snacking-301499418.html)  My/Mochi Smoothie Incredibites is a new kind of frozen snack from the brand known for its beloved [mochi treats](https://www.trendhunter.com/trends/dubai-chocolate-style-mochi-ice-cream) and these ones take inspiration from blended fruit beverages. Made with real fruit puree, these snackable bites are wrapped in sweet rice dough and offer a treat for a "mindboggling textural experience." With this new [smoothie-inspired snack](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops), the brand is continuing to treat customers to a mochi twist on familiar textural experiences. These modern frozen snacks are coming to the [frozen fruit and smoothie bowl](https://www.trendhunter.com/trends/swirl-smoothie-bowls) freezer section of grocery stores in two of the most popular flavors of blended smoothies, Strawberry Banana and Mixed Berry. These handheld snacks boast 50 calories, plus a recipe that's gluten-free, made without soy and free from GMOs. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Smoothie-inspired Frozen Snacks:** There is an opportunity for companies to create their take on smoothie-inspired frozen snacks using real fruit puree wrapped in sweet rice dough. - **Texture-driven Snack Experience:** Exploring textural elements in snacks can create a unique and captivating eating experience for consumers. - **Small-sized Snacks:** The trend of snackable bites, like these Smoothie Incredibites, gives a portion-controlled option for consumers on the go. ### Industries Being Reshaped - **Frozen Food Industry:** Frozen food companies can expand their product line with innovative and healthy options like the My/Mochi Smoothie Incredibites. - **Health Food Industry:** The health food industry can capitalize on the trend of smoothie-inspired snacks that offer a satisfying yet healthy snack option for consumers. - **Confectionery Industry:** The confectionery industry can experiment with incorporating different textures in their snacks to create a unique and appealing product like the Smoothie Incredibites. ## Related on Trend Hunter - [Smoothie-Filled Chewy Bites](https://www.trendhunter.com/trends/bite-sized-snacks.md) - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Chewy Sorbet Mochis](https://www.trendhunter.com/trends/my-mochi-sorbets.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Citrusy Sorbet Mochis](https://www.trendhunter.com/trends/sorbet-mochi.md) - [Cereal-Flavored Mochi Treats](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md)