# Smoothie-Spiked Hard Seltzers These Delicious Seltzers Are Inspired By Creamy Tropical Smoothies By Rahul Kalvapalle | Published 2021-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-hard-seltzer References: [brewbound](https://www.brewbound.com/news/braxton-brewing-co-and-graeters-ice-cream-introduce-smoothie-seltzer) & [store.braxtonbrewing](https://store.braxtonbrewing.com/products/graeters-smoothie-seltzer-island-blast)  Kentucky-based [Braxton Brewing Company](https://www.trendhunter.com/trends/milk-stouts) has collaborated with Ohio-headquartered ice cream company [Graeter's](https://www.trendhunter.com/trends/limited-edition-seasonal-ice-cream) to launch a brand new range of deliciously tempting hard seltzers that are inspired by Graeter's iconic smoothies. The Braxton's Sunrise Sensation and Island Blast Smoothie Seltzers were both crafted using Graeter's smoothies, and are available for purchase in the form of four-packs costing $14.99. Both products offer a creamy mouthfeel that is backed up by a deliciously punchy flavor, making for a complete and wholesome drinking experience. By combining the appeal of hard seltzers with the nostalgia and indulgence of classic smoothies, these smoothie seltzers aim to offer consumers the ability to enjoy uniquely developed beverages in the comfort of their own homes. Available as a limited-edition offering, these mouthwatering hard seltzers are designed to make for the perfect holiday gift or treat. Image Credit: Braxton Brewing Company ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 60% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Smoothie-spiked Beverages:** Combining the popularity of hard seltzers with the creaminess and flavor of classic smoothies creates an opportunity for innovative beverage products. - **Collaborative Product Development:** Partnering with complementary brands, such as Braxton Brewing Company and Graeter's, can lead to the creation of unique and appealing products. - **Limited-edition Offerings:** Creating limited-edition versions of popular products, such as the Sunrise Sensation and Island Blast Smoothie Seltzers, can increase consumer demand and drive sales. ### Who This Affects Most - **Alcoholic Beverages:** Innovating in the alcoholic beverage industry by creating unique and flavorful products that appeal to a broad audience. - **Food and Beverage Retail:** The combination of flavors in these smoothie seltzers creates opportunities for partnerships and cross-promotion between alcohol and food/beverage retailers. - **Gift and Specialty Retail:** Limited-edition, unique products like these smoothie seltzers offer potential opportunities for sales and marketing in the gift and specialty retail industries. ## Related on Trend Hunter - [Bourbon Barrel-Aged Seltzers](https://www.trendhunter.com/trends/delicious-seltzer.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md)