# Smoothie-Inspired Toast Spreads 'SMUUS' Makes Spicy Fruit & Veggie "Smoothies" for Bread By Natalia Goloskokova | Published 2017-05-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-for-bread References: [smuus](http://www.smuus.com) When you want to enter a saturated category like fruit jams and spreads in Germany, you should be very creative and bring something new to the table. Negin Pakravesh, the founder of SMUUS, applied a widely popular [smoothie concept](https://www.trendhunter.com/trends/smoothie-kings-new-food-menu) to a [fruit-based spread category](https://www.trendhunter.com/trends/protein-collagen-fruit-spreads). SMUUS brands itself as a producer of "smoothie for bread" that can be used for more than just toast. You can add these versatile spreads to your burger as a ketchup substitute, make salad dressings, use them as dips, to refine cocktails, add flavor to yogurt or use them as an ice cream topping -- the list is endless. SMUUS comes in six surprising flavor combinations. Each creation is a mini-adventure and consists of fruit, vegetable and spice combinations like [Pineapple](https://www.trendhunter.com/trends/mountain-dew-mango-rush), Cucumber & Mint, or Cherry, Pepper & Chili. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-based Spreads with Vegetables and Spices:** Explore new flavor combinations with fruit, vegetables, and spices for a unique line of spreads. - **Multi-purpose Spreads:** Offer spreads that can be used for more than just toast to increase versatility and appeal to a wider audience. - **Smoothie-inspired Products:** Consider applying popular smoothie concepts to other food categories for a unique selling point. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can create new product lines using fruit, vegetables, and spices to create unique and multi-purpose spreads. - **Retail:** Retailers can expand their spreads selection with unique and multi-purpose spreads inspired by smoothies. - **Hospitality:** Restaurants and hotels can enhance dishes with new multi-purpose spreads such as using them as salad dressings or burger toppings. ## Related on Trend Hunter - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md) - [Handcrafted Juice Brand Toasts](https://www.trendhunter.com/trends/juice-it-up-toast.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Tahini-Based Snack Spreads](https://www.trendhunter.com/trends/messy-face-spread.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Made-to-Order Elevated Toasts](https://www.trendhunter.com/trends/toast-creations.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Richly Flavored Protein Smoothies](https://www.trendhunter.com/trends/high-protein-smoothie.md)