# Smoothie Brand Blenders The Jamba Appliances Smoothie Blender Enables At-Home Preparation By Michael Hemsworth | Published 2016-02-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/smoothie-blender References: [7gadgets](http://www.7gadgets.com/2016/02/10/jamba-appliances-quiet-shield-blender-jar/121982) & [amzn](http://amzn.com/B011PAJUEA) Jamba Juice is a respected brand when it comes to [fresh, store-bought smoothies](https://www.trendhunter.com/trends/jamba-over-ice-drinks), but the brand is expanding with the release of the Jamba Appliances Smoothie Blender. Designed to be significantly quieter compared to the competition, the blender is designed like a [professional-grade blender](https://www.trendhunter.com/trends/pure-power-blender) with a shield that encapsulates the blending jar. This enables better sound reduction and a safer operation. Health-conscious consumers are all about natural foods and brands that deliver delicious yet nutritious foods. However, as more look for cost-effective ways to create the edibles from home brands like Jamba Juice could potentially see a downturn in sales. As such, the Jamba Appliances Smoothie Blender helps to establish the brand in a new way that's focused on evolving with consumers rather than against them. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Home Smoothie Preparation:** The Jamba Appliances Smoothie Blender taps into the trend of health-conscious consumers preparing their own nutritious smoothies at home. - **Noise Reduction Technology:** The use of a shield encapsulating the blending jar in the Jamba Appliances Smoothie Blender capitalizes on the trend of quieter kitchen appliances. - **Evolution of Brands:** The Jamba Appliances Smoothie Blender exemplifies the trend of established brands adapting to consumer needs in order to stay relevant and avoid sales downturns. ### Where This Applies - **Home Appliance:** The Jamba Appliances Smoothie Blender disrupts the home appliance industry by offering a quieter and safer blending experience for health-conscious consumers. - **Food and Beverage:** The Jamba Appliances Smoothie Blender provides an opportunity for food and beverage brands to tap into the growing trend of at-home smoothie preparation. - **Retail:** The Jamba Appliances Smoothie Blender sets an example for retail brands by showing the importance of adapting and evolving with consumer demands to maintain sales and relevance. ## Related on Trend Hunter - [Functional Tumbler Blenders](https://www.trendhunter.com/trends/ninja-blendboss.md) - [Chef-Crafted Smoothie Kits](https://www.trendhunter.com/trends/smoothie-kit.md) - [At-Home Smoothie Kits](https://www.trendhunter.com/trends/athome-smoothie-kit.md) - [Heated Self-Cleaning Blenders](https://www.trendhunter.com/trends/automatic-blender.md) - [Blend-at-Home Smoothie Boxes](https://www.trendhunter.com/trends/blendbox.md) - [Convenient 10-Blade Blenders](https://www.trendhunter.com/trends/blendquik-portable-blender.md) - [Autonomous Campus Smoothie Kiosks](https://www.trendhunter.com/trends/jamba-by-blendid.md) - [On-the-Go Cordless Blenders](https://www.trendhunter.com/trends/cordless-blenders.md) - [Stylish Portable Blenders](https://www.trendhunter.com/trends/mini-blender.md)